Given situation then we had to wait for a couple weeks to get the finished prints back from the lab today we snap pics of anything and everything we can put ourselves in the full seconds later the world can see it on instagram or facebook the selfie has become the predominant motif on instagram culture for lead the self marketing seems to have taken over at least the generation of the under fortys its all about me me me these days personal branding thats all topic today here on late. Today especially for young people it seems to be about follow up count the more people you reach the better your brand and celebrities are leading the way footballer Cristiana Ronaldo for example is the world leader 200000000 people follow his triumphs on travails on instagram 2nd place Ariana Grande day with 174000000 followers and on the 3rd duane a very rock johnson with 168000000 you and i are probably way below that but dont despair hope even for people like you and me. Influence therefore i am. You can earn pretty good money as an influencer. Although an influencer made leader somewhat unrelated cisterns. Thats what was it sometimes i cant believe ive got this far none i have a big ego. It can be tough work being an influencer updating the world on your every blink of an eye as a business move this month what does bother me sometimes is having to share details about my private life. But its part of my job. Im the kind of person who prefers not to have everyone knowing everything about family gatherings and things like that. Not Everyone Needs to know about them. But if i dont post anything they say everything ok lou no where if youve been. And that kind of bugs me but its part of the business and i have to live with it. A new day is dawning in berlin i deal lighting conditions for tomas cocker reiko his photos of reflected scenes have earned him more than 700000 followers on instagram. Well that sure sometimes i feel like im successful in my days are cooler than many other peoples. But when i get up its usually still dark and i already have to think about where to go to feed my Instagram Account is that. Like most successful influencers 18 year old luna farina has a manager to take care of commercial deals advertisers are also big fans of influencers someone like the italian german singer can give them direct access to half a 1000000 potential customers. Influencing starts to be lucrative when you reach 6 figures in terms of followers its nice flight its one of the if you. Took on every partner you could see 6 figure earnings every month but you have to make sure the partners fit your image for. Influencing as also paid off for photographer Thomas Crocker they cope although hes reluctant to say just how well his most important client is many of the small car makers his fame and followers are a prime vehicle for promoting new models but. Theres a lot of pressure if you feel uninspired and tired of everything and cuts down the side of berlin. To be honest that happens a lot after so many years living and photographing here. I would have been but i still go out and take the same picture for the 20th time in a slightly different light to get something new out of it so the pressure really comes from me the signal. Is. Born and bred in berlin she turned hobby photography into a profession a decade ago. For reno wants to make it as a pop star with a record label music videos with high production values are a key promotional tool but hits can also attract hackers last year her Youtube Channel was hijacked. When hackers crack a you tube channel their immediate aim is to deny access to the administrators. Then they are able to do what they want their own videos and links to Partner Companies and that means the more web site visits they catch the more money they earn so they are exploiting the influencers reach. Also. Its been the talk i dont exactly need a recording contract right now because things are going well. But i definitely want one look into the future thank you sista curity you get to work with more people in the same musical zone as yourself and thats a lot different. I think that would be great. Now. But even influencers are aware that it wont be a never ending gravy train. For you that tends to be. Had a lot of worries about making a living at the beginning of my career as god which wasnt all that long ago but at the moment i hope the question is always at the back of your mind like what if i go 3 or 4 months that finding a client sooner or later youll face the problem of paying your rent or your bills. And you have to learn to manage things like that really took a long time for me to learn what it was a lot of the bought with it to get out which at 1st was. For now theyre both living the dream and cant imagine a future without their social Media Channels. It looks almost as if these influencers are replacing traditional advertising platforms now days anyone can create their own brand on the internet in fact they themselves become the trademark when did the idea of making something or someone into a brand actually start well heres a brief look at the history of branding but watch out its not for the squeamish. There was a time when marks were burned into the skin of slaves criminals and prostitutes enchanter romans marked a runaway slaves with f g v 4 food groups in france convicts on galleys were marked with g. A. O. L. And prostitutes with the flirty lead. Nowadays theres personal branding people do it to themselves it is voluntary and physically painless it is a Business Strategy a way to market yourself and he marketplace for that is the internet social Media Channels such as Facebook Twitter linked in instagram and you to hear anybody can try to do it you dont need a fancy education but it might take some skill to protect strong opinions captivating ideas a commanding presence and to network with relevant counterparts coming across as authentic is set to help as a brand one can try to influence trends offer insights or sell things. Tom peters a writer on Business Management coined the term personal branding in 1997 and you has become a slogan and it appears to be trending. Last year brian k. G. Made 26000000. 00 on you tube to become the platforms top earner hes about 8 years old what he does in his videos is reviewed toys. Steve jobs not only helped make apple a brand to die for some say he also perfected his own personal brand but he never said as much himself an original thinker a media star and a storyteller with a trademark look jeans sneakers and a turtleneck. He just said marketing is really important in the new Digital Economy but it can be stressful. Competition online is spears. But you dont have to be an influencer to benefit from a bit of social marketing even if youre working in a regular job you can play a part in your Organization Success online and maybe collect a few brownie points with the boss and thats not the only way you can boost your career reporter your checked in with a personal branding expert for some advice. Oh how do i turn myself into a brand will they could set your can tell me. About what you brought a photographer along with and yes it will go on all the social Media Channels but what could be better than great photos showing in action is a Brand Consultant consulting with people so. I found all they could secure through an internet search she is one of lots of people who offer personal branding services she certainly succeeded in creating her own distinctive brand. From id like a website like yours what do i have to do with it up among the thumbs and 5 whats your end why do you think you need to create a personal brand and what do you want to achieve any ideas so. Why do i have to know that. Because im building a good brand starts with self reflection. And that means taking the time to think hard about yourself thing you have 30 years of Work Experience if you start thinking about this in the workshop i think well need at least today in the sense by a target site that cost lets get down to brass tacks. Ive even sign a few 200. 00 euros an hour plus tax and that time 16 hours thats what i charge and thats right 3200. 00 for a personal branding workshop plus tax and how exactly does a lot of money its a lot of money. And thats just the beginning after that you have to maintain your website. With a concession has branded people in many walks of life opposite sex therapists veterinarians. So i could hire you to help turn me into a brand. And become when i develop a personal brand i do it as a team with my client it doesnt just happen abracadabra its like journalism with me have to dig a bit deeper rough or more. Can you do for me what should my site say. What would visitors to your site get out of it who is your target audience how often should you blog not develop the content and the magic word is authenticity. I have to look deep inside myself and find out what i really want. Like to finish my sentence now im scared of. You have to have content before you can share it. In my case thats my experience as a journalist now i want to train others. Says i should start on the professional networking platform linked in i want one who takes a long time to set up yes thats how i earn my money. And i even have my 1st connection on linked in only could say and she created a post about our interview on her page that networking works. Well heres someone whos turned himself into a well kind of a brat my colleague. In todays episode the barefooted warrior for selfimprovement takes a closer look at the self love that goes along with self bradley. Be. On the wall whos the fairest stuff them all. Experience so im so special so desirable i just love myself even me. Im the best the best of all. Its been so hands on with me im not myself mind its a great tips on that. Yes such marvelous photos im so photogenic to have to post them everywhere now you post that. If what i miss social media star sun is social media beauty. And i. Miss everybody has to see this i will post it everywhere big i dont get it why isnt anyone calling me someone like me should be getting called all the time. Do you want an honest answer but if you insist you are better at least self centered thats all narcissist noni and isolated. If you happen to meet a narcissist run away fast they are incapable of love. But a sure but im still the 1st of the malls. Now you may not. You ready for the beautiful world of the influence of social media heroes and self marketers because self love is not enough you have to be good looking well groomed clever and quirky just an all round stuff and thats a problem because most of us dont have that built in star appeal but dont despair a little bit of selfimprovement goes a long way the whole industry as sprung up around it our reports are multiple of a common has tried out some of whats on offer for self optimization. Too much to do too little time thats just everyday life for most of us but apparently it doesnt have to be that way. I got more done i was less stressed with less effort and in less time be more productive. Really just a question of using the right apps and life facts to find out my life to the max for one week. Point. Welcome to the 5 am Club Exclusive circle of High Achievers who are up before 6 in the morning. See some politicians swear by the power of a morning. While the rest of the world the still asleep they make time to focus on themselves they may reads exercise one. Drink a glass of lemon water take 20 grateful breaths. But to be very honest at this time of day no matter what i do it just feels wrong. All week. This is nothing. But there must be something out there that can help me productivity exercise classes audio books and books. Programs the selfimprovement industry keeps coming up with ideas on the best way to optimize. In the u. S. Alone it generates 10000000000. 00 a year. Is predicted to keep growing the link is to. Discover the key idea from the worlds best Nonfiction Book no time to read a book with a blink if you can supposedly finish one in just 15 minutes well of course not the entire book but at least the condensed version of the most important passages text ordeal. Within a week i have read 6 books all of them selfhelp titles which i probably wouldnt have picked up otherwise. I love books i love reading and i thought this was just another way to destroy that experience and its not Something Different its a quick way to take in information it gives you a chance to get a glimpse of new ideas and if you like them you can still buy the book and. One of the books was about whats called the pommel doro technique its simple if you focus on a specific task for 25 minutes know what sept no emails no social media and then. You get to take a 5 minute break. It works it keeps me focused it kind of puts that where i think the most important thing right now is focusing on this but what works well and home doesnt necessarily work in the office some destructions you can filter out yourself and others you just have to deal with. So am i on track to reach productivity havent how cannot optimize myself even more ive decided to someone who should know beilin based productivity coach on one last. Say we have a car and we want the car to be faster how were going to do that were going to change the wheels probably not were going to 1st thing were going to ease upgrade the engine and its the same way as wanting to be more productive its not about using an app or that hack about perhaps doing more sports or sleeping better at the core of it its about training the mind to enter deeper states of awareness. And. Yes theres also an app for that headspace you meditate because its helping the goal is to be more balanced more focused more productive it already has more than 30000000. 00 uses. I think headspace brings those tools to a wider range of people pressing its only the 1st step. And if it gets distracted will bring it back so was this the most productive week of my life when i got up at 530 every day read 6 books was more focused and meditate didnt even ngs but tomorrow im definitely going to sleep in. Well while mulder is still sleeping traditional branding continues apace makers of products cant just rely on word of mouth recommendations by influencers no matter how influential they may be they still strive to find something that will make their product unique and immediately recognizable and one property that can do that is a very simple one color companies actually protect colors associated with their brands with a trademark and infringements can trigger lawsuits theres a lot of money at stake. Navia blue is the face of the brand. It has stood for its values since 1925 trust closeness and care this kind of Mental Association a certain color a particular product is of real importance to the manufacturer marketing expert says the value of a brand has everything to do with the positive attitude of consumers as well as regards navia you couldnt put a number on what its worth you could say its billions or millions the point is that a brand is a social phenomenon with commercial economic implications and not the other way around. The. Viewer is a social phenomenon as is the association with a certain shade of blue and white lettering that. Thats what we call an asset or brand equity though its hard to quantify that. Is that mark does in many almost of the mist. At the navia Flagship Store in hamburg you can acquire not only skin and hair Care Products but unrelated things as well. What they all have in common is that theyre all the brand shade of blue and the great thing about such brands is that they didnt simply emerge out of nothing all thanks to advertisement advertising and marketing can provide support but the key thing was the strategic decision to stick with glue you know sticking to its colors may have paid off for navia but other enterprises have chosen change dont you telecom for example for many years it was part of the past which sports yellow alexander and a heart does Brand Management for Deutsche Telekom it was spun off when the state monopoly was privatized in 1996 the Telecoms Company then switched to magenta. Telecom made a point of distinguishing itself from Deutsche Post and its characteristic yellow on aim to find a color that works for it in its own right. The companys ads feature lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta till it comes lawyers go after it. Placed we have to defend our right to the color if we hear of any firm using it in a product which we have registered our trademarks we tell it to stop. If it doesnt comply itll be a matter for the courts. Competitor mobile com for example dared to use the color and last one telecom sued trademark holders taken fraction seriously when he. Manages to establish an association with a certain color in the mind of the public it has to do whatever it can to defend it so right to it thats what branding is about it has to do so even if the media to write it as pathetic or laughable. Defending a brand isnt always very pleasant but it certainly makes sense. For your special interest. Company colors are an asset worth protecting. The more firm expands into other countries the more likely it is to encounter others with the same or similar livery like spains bunco sometime there which must know the eagle battle in germany against carson Savings Banks involving their hue of red but back to new via the Company Behind the brand buyers Stores Carried out a decade long dispute with uni lever over its blue. Among the legal issues was whether a color alone can be a trademark or only in association with a logo or a name in late 2019 the German Federal patent court decided in buyer stores favor the blue remains under trademark protection but the navia brand is about wellbeing so it probably doesnt want customers whether at its Flagship Store or around the world to be thinking about legal conflicts when they see the blue at the heart of the matter. And thats it for this edition off made in germany thats plenty more on our website and of course on social media. To the point of strong opinions clear positions of international perspectives. To me is not known for disruptive politics but Regional Elections has set off a political earthquake that is shaking the Christian Democratic Party to its foundations to the a. S. D. Destroy a man whose legacy find out onto the point. To good point the 2 damage wasnt down 30 minutes on t w. That changed. Our 2 part documentary about the revolutionary. Guard to john. A. Choice you songs like i dont go away you got to stay with us for some time and by the sound of freedom time in 75 minutes. Nothing out of the gym well i just sometimes i am but i stand up and whip it up and he said gentlemen thanks to you consider jam a culture of looking at the stereotypes aquatics spent years think the future of the country guy not. Yet you can see weve taken this drama. Its all about a new im a joke join me from the jam and from d. W. Post. Where the real talent resides. I come from there not to people in fact more than a bit in the future but not just democracy given that. One reason why im passionate about people and aspirations and they can send. Money to finishing the book is trying to influence after the fall of the burning one i remember thinking at the time if the berlin broken forward anything can happen if people come together and unite for a cool thing. That i do the news that often confronts difficult situations more conflicts being discussed and i see despite my job in france because he does on policies and development to put the spotlight on issues that matter most congo Food Security oppression marginalized thiessen. A notch has been achieved so much more needs to be john and i think people have to be a concrete solutions my name is a mcclatchy and i look at the data. This is d. W. News and these are top stories the u. S. Government has criticized chinas response to the corona Virus Outbreak citing theres been a lack of transparency of the numbers infected a surge in the number of cases and deaths in china is being put down to a new method of classifying symptoms. German president frank. Has used a speech during events commemorating the 75th anniversary of the destruction of dress
vimarsana.com © 2020. All Rights Reserved.