With ideas that are part of our future looks around how a part of our. House world 3 part documentary stores may. Tell you. When you go for new ideas to instagram right. Networks are having a huge impact on fashion these days influence as important as fashion critics and supermodels how is this changing in the industry thats all a topic on shift today. Thing off. Just to o. T. The my outfit of the day instagram and fashion pretty much a Perfect Match after all instagram is all about visuals and making things look good many people with a neck for self presentation have already become rich through instagram some influenzas even known worldwide fashion brands rely on instagram they use the platform to define the image and to set new trends and some are working at a higher pace than ever before until recently fast fashion brands like h. And m. A primary had the quickest turnover they need to just 4 weeks to get a new look into their stores this is now much too slow for fashion brands they rely on algorithms designed exactly the clothes 1000000000 euros want. These days it doesnt take long before he left training on instagram gets picked up by retail his speed is of the highest importance but ultra fast fashion brands like this who own misguided from the u. K. Would have asked question on vito ultra fast fashion brands are very good at copying the latest looks from celebrities and influencers and can get a design produced and ready for purchase in just one to 2 weeks. With viable fish markets and awesome fast fashion brands can you please wait until i wear this in real life before you were knocking off kim kadesh in post last year under this photo ultra fast fashion brand misguided chose not to you have only got a few days before this drops online they oncet and tact Kim Kardashian she didnt think that was funny at the comedy and one more than 2400000 euros in damages was that bad news for the brand or good advertising ultra fast fashion is pretty smart heres how they bring an online trend to your closet in 2 weeks. Retailers were quick to adopt fishel intelligence for trend monitoring theyve used Image Recognition algorithms to analyze the close people post the ai. Signs up to 150. 00 attributes which. What the algorithm does is very similar to what im doing right now im scrolling through the feed and looking at pictures the difference is that the algorithm is much faster. And i can categorize and assign many more actual beats to the pictures to then sort the clothes into clear trends. Trends. Lets say flower dresses heartrending then a small test collection is produced and the chances are shown in several variations based on the orders in their on line shops retailers can quickly learn what sounds. So these days the clothes are mostly made and europe thanks to digitalize supply chain and short distances theres no need to store Large Companies can now produce on short notice. If you put one factor is that having things produced in asia has gotten more expensive and another out of it is that if you want to play the ultra fast fashion game youd have to have items flown in by plane. Taken together these aspects mean that its become less expensive to produce in the u. K. In what i mean. Ultra fast fashion doesnt have physical stores and Shopping Mall long lines at the Cash Register for huge mountains of clothes in a warehouse they only produce ordered online in small batches as needed some ultra fast fashion brands can offer up to 100. 00 new items of clothing online per day. Be enough progress theres definitely a demand for constantly evolving collection was especially among the groups of buyers these websites are targeting this is a very young Customer Group who are active on social media and there its very important to constantly show new looks. Come on buying you things ever. Every day theres no way this environmentally sustainable. Fashion trends are necessarily transients but consumers constantly buying new items damages the environment according to a recent survey 33 percent of women in the u. K. Consider an item of clothing wearing it twice almost practically new pieces thrown away and to a nation contain is often overflowing. The Retail Industry is responsible for more Carbon Emissions that all International Flights and maritime shipping combined the more clothes are produced the more resources are used to energy to chemicals. A clear reason to dislike brands fueling this trend but on the other hand some british ultra Fast Fashion Companies manufacture domestically instead of thousands of kilometers away because they need short quick supply chains thats an advantage. As is the fact that fast fashion is often only produced on demand so theres little stock that has to be disposed when it. Is not always clear exactly why something becomes a social media trend take the amazon cold this winter cold for sale on amazon or stop in 2019 it was so popular that he got his own Instagram Account people even made little models of it out of play dough and pie crusts a huge triumph for the label brands define their image on social networks and attract customers attention including mine i barely even notice Old School Advertising like billboards anymore no surprise right. Traditional advertising has become less important for Fashion CompaniesOnline Marketing already accounts for more than half of their media budget and the proportion is said to increase. From brands have to present themselves on social media with stories with influences the have to be relatable and create experiences that generates added value for others. Fashion brands become quasi lifestyle consultants and retain customers through beauty to torrijos and other topics. Or they create a hash tag community where customers show how they wear the brand. Some Fashion Companies even have their own moderators who regularly meet stars to talk to them about this and that fashion becomes a minor matter here. Is that over then i think that. Traditional Luxury Brands initially struggled with this type of customer loyalty. Vases or the stay in the past part of Luxury Brands like product. Of all was that they wanted to be very exclusive theyve opened up now. Look at good its sharing its brand and brand identity and this is led to highest sales and also to a high level of enthusiasm especially among younger target groups. Gucci has even had meaning competitions to promote a watch to big advantage of social media is that the brands are independent from Advertising Networks or t. V. Stations and can communicate directly with their customers. Treating the customer like a friend is a lot of work for Marketing Teams friendships need to be maintained and large fashion brands influencers for this millions of people follow them is what. Influencers their choices shape trends which is why many get paid by brands to promote products on my stuff commercials and. Fencers aim to come across as giving tips to friends. Kylie jenner and kim cardassian are masters at the skill each has more than 150000000. 00 instagram followers. I reach that huge is attractive for companies but thats not the only reason why Influencer Marketing is booming. Brand Community Brand communities like the brand or labels seem close influences share their experiences both good and bad and that creates a sense of emotional proximity trust and credibility call it an influencer fair and hamburg companies here are looking for new ways to reach customers by triggering emotions through social media. Their influence if you sort of follow an influencer through their day they may have similar challenges in Beautiful Moments to you especially for teens younger influencers go to school just like other people do maybe they have their 1st boyfriend or girlfriend at the same as everyone else that creates a bond that isnt as present with a salesman its one for quite honestly guys. Almost like a real friend but there are also refreshing lee different instruments like the high peace grandfather eloise. His grandson janet diefenbaker dresses him and luxury street for and post pictures on instagram with over 700000. 00 next influencer grandpa also gets sponsored. But even non real people can become influencers. Is an avatar created by the u. S. Startup broad with over 1000000 instagram followers her feet looks uncannily similar to other teen girls profiles avatar mccullough well known labels like calvin klein and ambush and never sposed the perfect promoter. An integral part of the scene micro influences they dont have millions of followers like carly kim campbell and co are. Important for companies because the mix of brands in everyday life on their streams makes them more relatable to their father was to keep users on the platform longer instagram now also offers shopping directly through the app. Being able to shop without having to leave the app thats the idea behind instagram checkout. The users can buy clothes handbags and shoes they see on instagram directly in the app payment is by credit card pay pal data such as your shipping address can be saved for future purchases and the platform keeps you updated regarding the status of. Instagram checkout has been available in the u. S. Since march 29th the base evasion included brands such as burberry and prada and nike as well as. To date instagram shopping is available in 77. 00 countries products are shown with a price tag if the user clicks to buy products and browse the open splits closes up to the purchase is completed so that the user is back on the stream. For instagram the goal is clear the more time user spend on the platform the more detail they use of profiles meaning personalized ads can be sold at a higher price for users is mainly about the convenience of browsing and shopping online without having to change platform but fashion conscious people can be pressured by instagram and if youre buying a new local every 2 weeks youre not only hurting your wallet but also the environment some brands are offering Green Options the norwegian label collings launched an entirely virtual collection which means customers can get a picture of themselves in a perfectly tailored outfit without the outfit having to be made. And saves resources what you spend. On the on a version of jacket and what do you think about fast fashion that is no thats all for me for today you know next time by. Going to the conflict zone with tim sebastian. This week on big sonys back on the enders like millions of people around the world this social distancing has been my guess is the republican conscious flash moves folks does need to lose a parent could president shut down mahmoud to stop the spread of disease. Conflict. Next to. The eco rebels of the himalayas. Soon come to a state in northeastern india has switched entirely to Sustainable Agriculture playbook how did they pull it off. And what could German Farmers learn from them. Going to get 30 minutes on d w. The global corona crisis you can find more Information Online at d w dot com and on t. W. Social media channels. The president has laid out in very transparent in the information he provided so youre not winning the trust i think flynts. Was germany for garrett with anyone for kerry was china prepared this week comfort zone is back on there and like many millions of people around the world we too social distance while we wont be able to interview people face to place we can still record via the internet and try to bring you the best possible quality. So according to current the