Would start aug 7th d w. This is to almost. Be used to be a bank clerk now in his new home of china hes a star player. Is an influencer he promotes German Companies online in china but he spent the last 4 years living in shanghai watching how chinas digitalisation history in past that of germany. This includes payment one scam buys his coffee oh but thats not all. The news is perhaps to organize his entire life. 56 of them by steve for instance i can use city service to check how much pension ill get Health Insurance a parking tickets you can even pay your electricity or doctors bill i can do just about anything and just one simple app i dont carry my wallet with me just my cell phone and you know but. And since this is now the case for most people in china even the poorest have switched to mobile payment this man is wearing his payment code around his neck. Did you get the digitalisation really is a revolution what you dont get to choose whether to take part in it or not you just have to. Digitalisation no other innovation has brought about so much change in so little time when we look towards china or are we seeing our own future. In the Digital World the balance of power is shifting. Giant digital corporations dominate the global economy. Germany seems left behind in the dust fashion retailers a londo wants to take up the fight will be there to fill the. Fungus and mop we believe the marketplace will consolidate and death and the politicians responsible for the internet is uncharted territory for us all. Do they have a vision for germanys Digital Future this film accompanies federal commissioner for Digital Affairs over t. V. And imo so isnt mobile 1st its mobile any. Experts are watching a global race unfold between policymakers and businesses as they buy for Digital Power or in the midst of a societal are people who is going to wind up battle between these 2 grand systems politics and Technology Europe has fallen behind in the digital sector the german politicians have wasted at least the back 8 Big Tech Companies today know more about us and this fancy. The question is who wields power on the internet welcome to the digital age. This is the town of martin hyder in north rhinewestphalia. This is where shanghai based thomas darks and used to live his parents still live here and he used to work for the savings bank before he became an influencer now he produces. Promo clips for German Companies along with his wife the pain. Killer was in china stacks and has 10000000 online followers many people watches videos like this one where he promotes the schoolbag brand now go back in china hes known as often. And what does that mean affable guy today really translated author means the happy one because many followers say my physique reminds them of a happy buddha so who suits me quite well. Today thomas decks and has an appointment with him go back in cologne his most successful video to date was for their brand and had long been clear to gordon a bit ahead of their go back to chinese operations that the brand needed to penetrate the Chinese Market and. I mean that then we end up in germany about 700000. 00 children start school each year in china its some 16000000. 00 now if not all 16000000. 00 children or their parents may be able to afford an air bag above but if we can reach even 10 percent thats already over double the size of the German Market unlocked. Influencer d. X. And is instrumental to this plan. The idea was for him to film go bag gifting a taxi drivers family with school bags along with money to cover their sons to wish and all that had equivalent to 2500 euros. That is that the clip went viral gun. Rights and a new life i think the video went live on august 13th and on that very day our daily turnover practically tripled and this went on until the day the school year started attack so we could be sure that the boost in traffic was helping us the traffic cones hoofed. Viewers are generally directed from the video platforms straight to ali babas online shops. You may want to get to the ship its one of the largest Platform Companies in the world and they go to place for german vendors hoping to sell goods in china. Because everyones there its basically a Search Engine and a one stop shop listen i whatever customers want they go there to look at more it ought and theyll find it theyre in it on bandcamp not just in straight away hopefully. With all the china has a stablish one of the 1st make a Platform Companies in the world the company is present in all areas of life customers can make payments with all the pain. While they shop on the Sales Platform team all for auction things on talbot the chinese even they can find their way using a map. Or have groceries delivered with element. Valley cloud owns huge Storage Farms the internets infrastructure and ali baba pictures produces in markets hollywood movies and thats just a little slice of the fast ali baba universe. In. The British Technology expert Jamie Bartlett observes a similar trend taking shape on u. S. Based platforms. Google and facebook in the same ones you always hear. No longer are just Search Engine platforms all social media platforms or video sharing platforms they increasingly will branch out into other areas amazon is no longer just a seller of products its also a provider of all sorts of mazing web space the most highly valued companies in the world have long been Platform Businesses the top ranks are occupied solely by american and Chinese Companies microsoft apple Amazon Google and facebook chinas front runners are ali baba intense and. The only German Company to even make the top 100. 00 is. Ranked 58th in the world. But some German Companies are trying to catch up in the summer of 2019 fashion retailers along opens its new headquarters in berlin twice a month is on board and day when they welcome all the newcomers. There are 200 today alone 200 out of 14000 account. Snacks are tailored to the new workforce. The average the londo employee is in the early thirtys and speaks english. They come from all over the world. And i was really surprised when i found this amount of people i think thats ok im sorry i didnt make that im so excited its its like its implied that they are doing something good its great to have it going on which you dont want your white men to hear and learn a lot of scenes and you know move forward you might hear. The newcomers or shown the heart of the company. And i would say lets start with. The places designed to make people reluctant to go home there are not. Individual offices but instead Flexible Working spaces inspired by big players like google apple for free support on the floor are the founders principles speed. And entrepreneurship. So you know that if you like America Great you didnt. Lose your job. And they too are part of the family pictures of the office dogs are posted on instagram with the hash tag was a launch of. The welcome speeches invite the newcomers to not just be part of a company but to join in on a mission its on pasqual because the v. P. Of product and design. Were very excited to have you on board and im personally very excited to kick off this day in telling you more about our story that started off with a very bold idea in 2008 in germany to sell shoes online and so the spirit of optimism that something crazy is possible starting with yes rather than with this is never going to work is something that keeps us all together so long ago has a new ambitious goal it wants to become a platform not just an Online Department store but a digital shopping district it wants to bring customers and retailers together and be the one who makes the rules what does it mean to be a platform ultimately the goal of sachin is to become the starting point for fashion and theres other examples in your life for instance when youre looking for entertainment and you dont know what to watch on friday saturday night you start opening match flicks and that fixed recommends you what you should watch so this very strong bonds to those platforms is what were looking to be in terms of starting point for fashion lisa me cheika heads Business Operations for germany austria switzerland poland and the Czech Republic under her stewardship the londo is to become a platform in all. These countries as the platform going the platform strategy also means that customers can buy brands thats a lender doesnt carry in stock but instead these products the sole directly by our partners we are networked with 1300 offline struggles and some of them generate a large part of their turnover through sunland. Even classic brick and mortar shops. Now. Invite more for instance there is a lot of his out of the consumer weimar Department Store so the platform one of them the schiller coffee house downtown is the biggest shop in the city. This afternoon theyre unveiling the upcoming spring trends. Ladies and gentlemen welcome to our grand fashion show here at the house were delighted you want to take a glimpse at the coming season this is let me tell you this season will be anything but boring. With. No facilities extra special attention is given to regular customers who still prefer visiting in person because the Good Solutions are going to be open to them. Meanwhile the Platform Business is humming along in the rear stock room customer orders through the lawn to come in from all over germany. People are still buying that skirt. 24 hours a day working in the digital age constanza here bush diet and Christina Gore are looking for the product ordered the internet has created a new profession besides sales clerks there are now socalled pickers. Whatsits i number it into the a in series or a full. You lose their 0 for this cant be it. Ive got a 5 to 5 here anyone know where it is and. Mine also covers its my job is to find the product a customer ordered online here in the store and then take it to the stockroom for shipping files and logs and them how many would use today for it decrypts received quite a few orders but today there were around 250 or 200 posts i would still. Go through and we get to use our own tissue paper and stick our logo on top of the food so customers can see that its from closing with. Us. And it definitely took everyone some getting used to to not serve customers face to face but to just get a list of the product and send it off without any personal contact at times theyve gotten the hang of it now and really give it their all out so it would. In order to be displayed on the platform the shiller call false pays a lot of heat how much exactly Neither Party will say Department Stores filling platform orders will this save offline businesses or spell their demise. Thats over the counter retail isnt on its way out and was stick around but in a completely different form for. The. Economist fear that small and Medium Sized Companies and their workforces may end up losing out in this Digital Transformation platform economy marks the dawn of a new age what does is this is practically a new economy because you dont necessarily need 3 or 4 different platforms you need one single marketplace and thats why these platforms have a tendency to snatch up entire markets on the in other words they gravitate towards monopolies and because the market is dominated by only a few players then we basically have not much choice i would say the major platforms dont dominate the market they basically are the market damn i think not because i think that theyre good i think theres just. One powerful companies charge ahead in the digital age and dictate the market do we need a force to counter them. What about policymakers. The federal commissioner for Digital Affairs doherty beer is attending the games com Gaming Convention in cologne. Shes been at the helm of digitalisation for 2 years now. She and transport minister under here sure you want to spread their enthusiasm for digitalisation. What is the daughter who has been addressing the topics of games and harnessing innovation for years now. She assures the progress that you sports and digital. Infrastructure and in many many more areas physically all that you meant is everyone in the cabinet is excited to see you too and that you know i know wed have to ask them but you certainly are mixing next question and taking the time. Often has 10 sometimes 15 such appointments a day her goal is for digitalisation to be considered a political issue. Except my law i once said offhand that many of my colleagues want this internet thing to just be over with at some point as there is definitely a bit of truth to that some do feel that if we just ignore these developments long enough they would really come tomorrow even if. Theres offices in the chancellor one floor below uncle americas. And shop i have a smartphone and 2 tablets as you can see i dont have a computer here at home i had it removed immediately even in the old building off on him i dont have one in my Parliamentary Office either my motor isnt mobile its mobile only. 0. Point 2 this interview is the interview today then im meeting a photographer for another interview and psystar today is a very media intense day then my breakfast which sadly i didnt manage to photograph and tough. As it is why do you post. Can i destroy develop people like that not just me or doesnt want to torture my sides i dont get around to it every day but today i really wanted to show all my scheduled appointments one after the other because its always nice to be no chance parents and show what im up to will die. Or. Go to bears office plus a front room thats it thats where her digitalisation realm ends and the chancellor. Theres no dedicated ministry of digitalisation but the policy makers face countless challenges who tackles them what response has the German Government put in place. Because i dont have an organizational chart that i brought something new instead. On survive that nobodys seen it yet either its called a dashboard in my talk that he gets to see who is actually responsible. As that and this is just a 1st draft or damage to determine which ministries are tackling the issue before and the good news is they all are. The ministry of transport for example is responsible for Digital Infrastructure in the ministry of labor the think tank fabric discusses digitalisation the ministry of the interior intends to digitalize administrative procedures while the ministry for Economic Affairs supports the Digital Transition in all the ministries combined a total of 244. 00 teams and 76. 00 departments deal with digital issues. In addition there is the Digital Department and the chancellor for Strategic Issues and the Digital Council an expert committee. In the digital cabinet all 15 ministers are to meet with specialist policy makers. The Innovation Council is for politicians and Business Leaders and she helps coordinate all doughty bear commissioner for Digital Affairs. Are policymakers prepared for Digital Transformation. But do critics say. You see how problematic it is everyone bubbles about on their own with no overarching plan i think its disastrous. When i look at when everyone is in charge and then no one really has as most humans i mean there has to be a minister at the top jihad with an allocated budget and staff in order to quarter nate and guide others who are responsible. In theory to our table is minister of state for digitalisation in practice she wields a little actual power come out to be had to take there has no budget and she just serves as window dressing shot of the government can say we take digitalisation seriously but they wont give her the main challenge the market so i really appreciate her as a colleague but she lacks the support of the budget and the power within the cabinet to make progress with precisely these issues importance of time as one skips intern and sets model of us crime section to section as often as we send a very a no use crying over spilt milk to put it more politely of course you always have to work with what youve got. Is the feeling that someone asked why so many if it were to be just one head thats entirely the wrong approach what i care about is does it work well not and does it when for instance the government takes its charts along to meet with centralized Platform Companies. The digital summit of the German Federal government and. Commissioner wishes to emphasize the positive aspects of digitalisation here as well she meets with a group of students in a side room. Over the next few years the federal government is investing 5000000000 euros in better digital equipment in schools. Its not just that one student is concerned the funds may not reach their proper destination since schools have to actively apply for those. Items for even another problem is if the principal doesnt take the initiative the students face a