This is to almost. Be used to be a bank clerk now in his new home of china hes a star like. Almost jackson is an influencer he promotes German Companies online in china we spent the last 4 years living in shanghai and watching how chinas digitalisation history in past that of germany. This includes payment one scan buys his coffee but thats not all. To most decks and uses caps to organize his entire life. To do so with whom i speak for instance i can use city service to check how much pension ill get Health Insurance parking tickets you can even pay your electricity your doctors bill you can do just about anything in just one simple app i dont carry my wallet with me just my cell phone and you know but. And since this is now the case for most people in china even the poorest have switched to mobile payment this man is. Wearing his painted up coat around his neck. Did the digitalisation really is a revolution would you dont get to choose whether to take part in it or not you just have to. Digitalisation no other innovation has brought about so much change in so little time when we look towards china are we seeing our own future. In the Digital World the balance of power is shifting. Giant digital corporations dominate the global economy. Germany seems left behind in the dust fashion retailers a londo wants to take up the fight will be there to film. Fungus and not we believe the marketplace will consolidate and the ads and the politicians responsible for the internet is uncharted territory for us all. Do they have a vision for germanys Digital Future this film accompanies federal commissioner for Digital Affairs doughty fair and imo so isnt mobile 1st its mobile any. Experts are watching a global race unfold between policymakers and businesses as they buy for Digital Power consumption or in the midst of a societal of people who is going to wind up battle between these 2 grand systems politics and Technology Europe has fallen behind in the digital sector the german politicians have wasted at least a decade Big Tech Companies today know more about us and this taxi. The question is who wields power on the internet welcome to the digital age. This is the town of muffin haida in north rhinewestphalia. This is where shanghai based thomas darks and used to live his parents still live here and he used to work for the savings bank before he became a. Influencer now he produces promo clips for German Companies along with his wife the pain. Killer was in china stacks and has 10000000 online followers many people watches videos like this one where he promotes the schoolbag brand go back in china hes known as often. And what does that mean affability roughly translated author means the happy one because many followers say my physique reminds them of a happy buddha so i do suits me quite well. Today almost x. And has an appointment with i go back in cologne his most successful video to date was for their brand and had long been clear to gordon eve it head of air go back to chinese operations that the brand needed to penetrate the Chinese Market as i do have them in the in germany about 700000. 00 children start school each year and china in some 16000000. 00 now if not all 16000000. 00 children or their parents may be able to afford an air bag but if we can reach even 10 percent thats already over double the size of the german market. Influence or jackson is instrumental to this plan. The idea was for him to film go bag gifting a taxi drivers family with school bags along with money to cover their sons to wish about what had equivalent to 2500 euros. That is that the clip went viral god does he does not come to thats an aa life i think the video went live on aug 13th and on that very day our daily turnover practically tripled and this went on until the day the school year started tock so we could be sure that the boost in traffic was helping the traffic cones hoofed. Viewers are generally directed from the video platforms straight to ali babas online shops. You may want to get to the ship its one of the largest Platform Companies in the world and they go to place for german vendors hoping to sell goods in china. Because everyone is there its basically a Search Engine and a one stop shop listen i whatever customers want they go there to look at more it ought and theyll find it theyre in it on bandcamp murchison straight away hopefully. With all the china has a stablish one of the 1st make up Platform Companies in the world the company is present in all areas of life customers can make payments with all the paid. For. While they shop on the Sales Platform team all for auction things on told the chinese. They can find their way using a map. Or have groceries delivered with element. Valley cloud owns huge Storage Farms the internets infrastructure and ali baba pictures produces in markets hollywood movies and thats just a little slice of the vast ali baba universe. The British Technology expert Jamie Bartlett observes a similar trend taking shape on u. S. Based platforms. Google and facebook in the same ones you always hear. No longer are just Search Engine platforms all social media platforms or video sharing platforms they increasingly will branch out into other areas amazon is no longer just a seller of products its also a provider of all sorts of mazing webspace the most highly valued companies in the world have long been Platform Businesses the top ranks are occupied solely by american and Chinese Companies microsoft apple Amazon Google and facebook chinas front runners are all the above are intense and. The only German Company to even make the top 100. 00 is as a ranked 58th in the world. But some German Companies are trying to catch up in the summer of 21000 fashion retailer salon dot opened its new headquarters in berlin twice a month is onboarding day when they welcome all the newcomers. There are 200 today alone 200 out of 14000 accounting. For snacks are tailored to the new workforce. The average the londo employee is in the early thirtys and speaks english. They come from all over the world. I was really surprised when i found this amount of people ive heard thats ok im sorry i didnt make that im so excited its its like its implied that they are doing something good i expect. You know fortune white man to hear and learn a lot of scenes and you know move forward in my career. The newcomers are shown the heart of the company. And say lets start. The place is designed to make people reluctant to go home there are not. Individual officers but instead Flexible Working spacesuits inspired by big players like google apple or facebook on the floor are the founders principles speed. And entrepreneurship. So your money your letter theyre going to grade you youre. Losing your job. And they too are part of the family pictures of the office dogs are posted on instagram with the hash tag along to. The welcome speeches invite the newcomers to not just be part of a company but to join in on a mission its on pasqual because the v. P. Of product design. Very very excited to have you on board and im personally very excited to kick off this day in telling you more about our story that started off with a very bold idea in 2008 in germany to sell shoes online and so this spirit of optimism that something crazy is possible starting with yes rather than with this is never going to work is something that keeps us all together the londo has a new ambitious goal it wants to become a platform not just an Online Department store but a digital shopping district it wants to bring customers and retailers together and be the one who makes the rules what does it mean to be a platform ultimately the goal of sashas to become the starting point for fashion and theres other examples in your life for instance when youre looking for entertainment and you dont know what to watch on friday saturday night you start opening match flicks and netflix recommends you what you should watch so this is very strong bonds to those platforms were looking to be in terms of starting point for fashion these are many cheika heads Business Operations for germany austria switzerland poland and the Czech Republic under her stewardship the longer was to become a platform in all. These countries as a platform to be calling the platform strategy also means that customers can buy brands that celeb doesnt carry in stock but instead these products the sole directly by our partners we are networked with 1300 offline struggles and some of them generate a large part of their turnover through sunland. Even classic brick and mortar shops. Now. Invite more for instance there is a lot of his out of the consumer weimar Department Store so the platform one of them the schiller coffeehouse downtown is the biggest shop in the city. This afternoon theyre unveiling the upcoming spring trends. Ladies and gentlemen welcome to our grand fashion show here at the shellac alpha house were delighted you want to take a glimpse of the coming season this is i me tell you this season will be anything but boring up next is. The focus of the extra special attention is given to regular customers who still prefer visiting in person because we got what was going to be so i spent our. Meanwhile the Platform Business was humming along in the rear stock room customer orders through the londo come in from all over germany. People are still buying that skirt. 24 hours a day working in the digital age constanza here bush diet and christiane a gourd are looking for the product ordered the internet has created a new profession besides sales clerks and there are now socalled pickers. Whatsits i number it into the a in series or a full. Who is 00 for this cant be it. Ive got a 5 to 5 here anyone know where it is. Mine also covers its my job is to find the product a customer ordered online here in the store and then take it to the stockroom for shipping and slugs in them how many would use today for it to be received quite a few orders today there were around 250. 00 or 200. 00 so i would still. Go through all 3 get to use their own tissue paper and stick our logo on top of the front of each one so customers can see that its from close environment and the shalako. It definitely took everyone some getting used to to not serve customers face to face but to just get a list of the product and send it off without any personal contact and it sounds like took on the hang of it now and really give it their all out so it would. In order to be displayed on the platform the shiller pays a lot of heat how much exactly Neither Party will say Department Stores filling platform orders will this save offline businesses or spell their demise. Thats over the counter retail isnt on its way out and was stick around but im completely different form. The. Economists fear that small and Medium Sized Companies and their workforces may end up losing out in this Digital Transformation the platform economy marks the dawn of a new age what does is this is practically a new economy because you dont necessarily need 3 or 4 different platforms you need one single marketplace and thats why these platforms have a tendency to snatch up entire markets and the in other words they gravitate towards monopolies and because the market is dominated by only a few players then we basically have not much choice i would say the major platforms dont dominate the market they basically are the market because theyre either good. When powerful companies charge ahead in the digital age and dictate the market do we need a force to counter them. What about policymakers. The federal commissioner for Digital Affairs doherty beer is attending the games com Gaming Convention in cologne. Shes been at the helm of digitalisation for 2 years now. She and transport minister under is sure you want to spread their enthusiasm for digitalisation. Doro has been addressing the topics of games and harnessing innovation for years now. She assures progress on boards and digital and. Structure and in many many more areas that if we are good human is everyone in the cabinet is excited to see you too and that you know im wed have to ask them but you certainly objects of next question taking the. Door to bed often has 10 sometimes 15 such appointments a day her goal is for digitalisation to be considered a political issue. Its not my life i once said offhand that many of my colleagues want this internet thing to just be over with at some point as there is definitely a bit of truth to that some do feel that if we just ignore these developments long enough they wont really come tomorrow even if. Its offices in the chancellor one floor below under the americans. And chaps i have a smartphone and 2 tablets as you can see i dont have a computer here at noon i had it removed immediately even in the old building on him i dont have one in my Parliamentary Office either my motor isnt mobile its mobile only. 0. Point 2 this interview is the interview today then im meeting a photographer for another interview today is a very media intense day then my breakfast which sadly i didnt manage to photograph and tie. The hands of what you post. I know my district involved people like kate just beyond us and what detroit and besides i dont get around to it every day but today i really wanted to show all my scheduled appointments one off to the other because its always nice to be more transparent and show what im up to old i can talk. Go to bears office plus a front room thats it thats where her digitalisation realm ends and the chancellor theres no dedicated ministry of digitalisation but the policymakers face countless challenges who tackles them what response has the German Government put in place. Because i dont have an organizational chart that i brought something new instead went on 5 so nobodys seen it yet either its called a dashboard in my talk that he gets to see who is actually responsible for what is my work ethic and this is just a 1st draft or damage to determine which ministries are tackling the issue before and the good news is they all are before us the ministry of transport for example is responsible for Digital Infrastructure in the ministry of labor the think tank during 5 week discusses digitalisation the ministry of the interior intends to digitalize administrative procedures while the ministry for Economic Affairs supports the Digital Transition in all the ministries combined a total of 244. 00 teams and 76. 00 departments deal with digital issues. In addition there is the Digital Department and the chancellor for Strategic Issues and the Digital Council an expert committee. In the digital cabinet all 15 ministers are to meet with specialist policy makers. The Innovation Council this for politicians and Business Leaders and she helps coordinate all doughty bear commissioner for Digital Affairs. Are policymakers prepared for Digital Transformation. But the critics say. Its easy to see how problematic it is everyone bubbles about on their own with no overarching plan i think its disastrous. When i look when everyone is in charge of some and then no one really is as most humans and there has to be a minister at the top jihad with an allocated budget and staff in order to quote were named and guide others who are responsible. In theory to our table is minister of state for digitalisation in fact is she wields a little actual power both of you have to take there has no budget and she just serves as window dressing shell so the government can say we take digitalisation seriously but they wont give her the main challenge the market so i really appreciate her as a colleague but she lacks the support of the budget and the power within the cabinet to make progress with precisely these issues important to time as well in skips internet sites model of us crime section discussion as often as we send a very a no use crying over spilt milk to put it more politely of course you always have to work with what youve got. Is the feeling that someone asked why so many they want to be just one head thats entirely the wrong approach what i care about is does it work or not and does it when for instance the government takes its charts along to meet with centralised Platform Companies. The digital summit of the German Federal government and. Commissioner wishes to emphasize the positive aspects of digitalisation here as well she meets with a group of students in a side room. Over the next few years the federal government is investing 5000000000 euros in better digital equipment in schools it is its not just that one student is concerned that the funds may not reach their proper destination since schools have to actively apply for those. Items will be another problem is if the principal doesnt take the initiative the students face a problem. It isnt obligatory you have to contact the officials yourself or its this and thats where i see the problems or the educational concept isnt really put into practice and the students lose out because of it and i can address its not if you just use the word problem 11 times maybe it w