A certificate from crane. You can just go back to somewhere else. Currently, more people than ever on the live worldwide in such a base in life. So why do i want to go back tonight . Yeah. Like, i dont have any meetings. Theres no reason thats nothing for me that yeah, do you need something that is coming very, very soon on . We dont know when the story in for migrate reliable me. So migraines, wherever they may be, the bollywood style style root con, its digital clone for an Advertising Campaign, ads and rated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home. Digital marketing, its increasingly personalized with the help of a i. This is changing the advertising industry, but how exactly thats our topic on shift today. The echoing has always been a competitive profession. But with the rise of Artificial Intelligence actors starting to feel for the korea is, this is down to so called gen with a i, which is playing and then increasing the Important Role in the film business. The same goes for the advertising industry. As an example from india back by serio stop. How can you imagine bollywood superstar shot root con, promoting a small shop in your city . Is there any up you know, of any possible exception of embroidery and stacy in fact, doing ads for thousands of shops all across india made it possible, but every day they live in the country to create a video ad for themselves. Of like a big celebrity endorsed, thinking this shut up. This became a reality thanks to generative advertising. Generative advertising means, you know, the need to the card. Every single piece of advertising. You can use very center breakthroughs, executive ed, technology, and use peoples Business Loans to create hundreds of thousands of video. Ive created Data Campaign for the hindu festival of lights. Devali a. I started up rephrase. Partnered with an International Advertising agency and shot a short video with superstar shar root con. After training and a model with this footage, the start of created a platform where small shop owners could produce their own sha root con, advert. More than a 100000. 00 entrepreneurs took advantage of the Service Functions and could possibly left with collections. See, the world of advertising is changing, and thanks to ai ads can now feature a variety of people, depending on the audience theyre intended for without re shooting the video. You could even see celebrities rising from the dead to star into commercials. Interesting time. 1874. As fascinating as this new technology is, the risks are obvious. Lets say a company has the rights to us the liberties digital cloud. How do they make sure the clone wont be used for another purpose . Rephrase a on a company which turns text into video checks every text input they receive, but ashery and the whole trust points out that its always the creator whos responsible for how the software is used. Its just enough to convince the liberties that theyre Digital Reproduction is safe and wont be used in other contexts. And could i help make adds more relevant for you . All those to liberty endorsements completely lose their meaning. The possibilities for the marketing . Well, the end thats the, especially the ad industry, makes use of data harvested online. This data is then analyzed and used by i to create a perfectly tailored user experience. This is known as hyper personalization. Lets take a look a i can adjust the commercials that we are shown depending on who sees it. With the help of user data, they will be tailored to us experts call this hyper personalization. In the past, a single tv commercial would be produced by entire country put on social media. Personalized advertising has become the standard. Now the ads you see depend on your interest. With the help of a commercials will be able to target each person individually presenting behind the personalized one, the one targeting video. Instead of using the same video, ad creative and, and sending it to do but or the ad campaign with the shell root con, from earlier made use of g o data. That means users got to see different versions of the clip depending on the area they lived in. But advertisers know a whole lot more about us than that. I do need to go with that. I know the map, we dont get to promoting a movie about an undercover cop. Rephrase a i utilized user data such as the name or the last movie ticket, purchased online the back month they moved us through to me because you dont put it in. We get off with, you know, movies with it. That seems pretty creepy if you asked me, but it could become Standard Practice to him because it allows celebrities to speak hundreds of different languages fluently. In the day i Advertising Campaign and Team Superstar leaving the messy invites fans to watch soccer together. He addresses the task by name can, with anyone, can get a messy message. The idea behind that campaign is simple. The more personalized advertising becomes, the more successful it will be. A process of marketing correct . Blanca is convinced of this. Having a salesperson speak of their name specifically on it. Its sort of throw us, throws people in that, and thats why they want to share it. They want to, uh, engage with that message. People want to see themselves reflected in advertising, but not everyone looks like the people we usually see. And thats, thats why modeling agencies are increasingly embracing diversity models. Now come in all shapes, ages, colors and sizes, and people with disabilities, a book more and more to. However, engaging so many different people for their products is expensive for companies. Thats pay the way for agencies that utilize a i fashion models thats cheaper. And just as diverse of the amsterdam Modeling Agency law land wants to revolutionize the fashion industry. Their models are real people, you wont see them stretching down catwalks. Rather theyve been generated by Artificial Intelligence. The founder of the agency, michael most time do, sees a gap in the market looking at started t, uh why the company came into inception. Im a person of color. It means that i felt the pain point that you and consumers do way you never feel like you see a model that looks like this so. So the best way to predict the future is to create it and that, and that. And then the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. Models online will be available in every size, age, and skin color. A Cost Effective way for brands to represent the diversity is via ai generated fashion models. But when closing brand, levi is announced a test collaboration with law land and early 2023 critics broke out when it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities arent and thats a problem. Digital fashion models arent completely new though. Sure. Do graham or new nori, for example. They dont only look beautiful, but can actually work several jobs, and once they to cause to stir in the fashion scene, even before the a. I do and was a mazda abilities, are endless. I can to pick them under water. Can have them dance on a volcano, i can even put them on a foreign planet. Thats what makes it so fascinating. Just one of the reasons marketing professor kirk times are believe the models will become popular and advertising. Kennedy, im model. Tremendous potential to really talk to the consumer in a very specific and persuasive way, because they can look very similar to themselves that the consumer themselves or, or a Family Member or a trusted friend. But the expert also warns that this new technology could make consumers lose trust in Companies Regarding the, the crisis of trust. I think very soon, if not right now we, we, as consumers feel really frustrated because were not sure that, that, that image, that video, that the recording of the voice is its actually authentic. Its almost impossible to discern what, what is real and what is fake of at least for the average consumer real, all fake. Its a question were having to ask ourselves more and more often when browsing online. So why not go all the way and have a i produce a commercial on its own. A lot of them based Marketing Company did just that. And then the bible with the results to pick those up. Um, can me just look at the people and the big cans . All the images were created by text inputs, so called prompts mostly with a open source, a, i modeled stable diffusion. Another technology that makes Online Shopping easy, a is augmented reality. Nowadays, all you need to try out a new piece of furniture for your home is a smartphone. Well that arm chair you spotted earlier. Look as good in your living room as it did in the show room. Ready or which pair of glasses suit you best. Holographic augmented reality apps allow users to test items before buying them online. Theyre increasingly being used in advertising. Last Year Spending on a are campaigns more than double world wide, totaling more than 3200000000 years. The apps open the doors for a new kind of Online Shopping, the new number about sell you something is about you to try something and then and then july kids and you feel this is something you like and you can buy it. So its like more like not just improve, save marketing advertisement experience, but actually kind of pre trial or something. You know, low cost and fast way. Using holographic a, our apps is simpler than you might think. All you need is a smartphone. This is because the apps work with filter, much like those on snapshot or instagram. Anyone in the mood for re decorating can easily get out their smartphones and scan the room. The app and measures the space recognized as prominent features such as windows and doors, and generates a 3 d model. The tracking Technology Makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where its wanted the. This is it taking august during the early stage, but in the future that will change how people feel about marketing at nevada. Its not like you see this junk email or just the phone calls or just, you know, the, you know, text of those things right . It will be blended in the much dreaded task of lugging new furniture up the stairs, however, is still a reality. But you can be sure of one thing. The new arm chair will fit personalized advertising based on Artificial Intelligence and documented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know to match . What do you think . Does hype a personalized advertising appeal to you . That theres no by and see you next time the car is made in germany for decades. They were a symbol of excellence and reliability. But there glamorous image is getting its blemishes are cost cutting measures the dw molded by traditional spirits and the sea. Welcome to taiwan. 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