E-commerce grows by 36% in last quarter in India: Report The report, which assesses the e-commerce growth in Q4 2020 with the sector-wise analysis, said brand websites reported a 94 percent volume growth in fourth quarter of 2020 as compared to same period last year. PTI February 10, 2021 / 01:28 PM IST The last quarter of 2020 saw e-commerce order volume growing by 36 percent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report. In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories' volumes grew by 95 percent and 46 percent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report', released by Unicommerce and Kearney.