'Be the Change' essay contest empowers Duval students to fight against racial injustice TIAA Bank announced that it will award three $5,000 scholarships to local high school students as part of its new 'Be the Change' scholarship program. Author: First Coast News Staff Published: 11:34 AM EST January 15, 2021 Updated: 1:15 PM EST January 15, 2021 JACKSONVILLE, Fla. — Some high school students in Jacksonville will have the opportunity to pitch an idea that will help stop the spread of racial injustice in our community while also potentially earning money for college. On Friday, during the annual 34th Annual Martin Luther King, Jr. Breakfast in Jacksonville, TIAA Bank announced that it will award three $5,000 scholarships to local high school students as part of its new 'Be the Change' scholarship program.