Monday, July 05, 2021 Last week, we reported on a company looking to implement TV and mobile-style advertisements into console games. TV ad tech company Simulmedia claimed that it had signed deals with EA and Hi-Rez Studios to bring the PlayerWON ad platform to more console games after a year of testing on Hi-Rez Studios’ own Smite. However, EA denies that it has signed any agreements to do so, and says that it is not looking to introduce these kinds of advertisements or commercials into its games. Shortly after our original article published, an EA spokesperson reached out to clarify the reports, saying that it “is not something [they’re] currently looking at,” and clarifying that they have “not…signed any agreements to implement” the stated technology or platform. Additionally, they said that “creating the best possible player experience remains our priority focus.”