'Beautify Fresno' leaders hold clean-up event in west central Fresno KFSN Share: FRESNO, Calif. (KFSN) -- Local leaders and volunteers are back at it again, cleaning up the city of Fresno as a part of the "Beautify Fresno" program. Starting at 10 am Saturday, teams of volunteers met in the parking lot of Hotel 99 in West Central Fresno to help spruce up the neighborhood in the Parkway Drive area. City officials deemed this part of town as one of the most challenging areas in Fresno to keep clean. The city has hosted several of these events in just the past couple of weeks.