Carter says people consider downtown parking to be an obstacle. He hopes the Deck Pass parking program will make trips more convenient. "We're hoping that this program will incentivize people to come down, come to downtown, visit local restaurants, visit different businesses and stay awhile. We're hoping that three free hours will allow for that." Carter says the Deck Pass vouchers will be used for daytime parking on weekdays starting July 12. The owner of Vintage to Vogue Boutique, a downtown clothing store, says her store is already registered. "It's a big deal to us because we do need parking for our customers and you know rushing back to your car to then make sure that you're not paying two, three hours that limits us with foot traffic. But, this is going to allow people to spend more time downtown," said Jennifer Graf.