Ecofriendly? Yes, but Buyers Like it Only if it's Pocket-fri

Indians are finally beginning to buy ecofriendly and sustainable products, but only when the costs and overall value proposition are on a par with the standard variants.

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Hindustan , India General , India , Sameer Satpathy , Anant Jain , Sudhir Sitapati , Dabur , Godrej , Gfk India , Godrej Consumer , Hindustan Unilever ,