Share New Delhi: Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’ featuring youth icon Kartik Aaryan. Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months. The brand films focus on enabling opportunities for students preparing for various competitive exams and establish Gradeup as a preferred platform for exam preparation. “As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way fortifying the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign, we aim to make students more confident in their preparation journey with us.” said Ankit Gautam, AVP Marketing at Gradeup.