Efficiency key to business growth NEWS SPONSORED CONTENT Most businesses are constantly evaluating ways to operate effectively and efficiently in managing the flow of materials from their suppliers to the production and delivery of finished products and services to their customers. In essence, they undergo three key phases: sourcing of raw materials or products, processing or packaging of products and services and marketing or sale of the end products or services. In all three phases, the business processes are often not interlinked and mostly generate manual procedures that involve paperwork and physical verification. This is primarily caused by different systems applied by suppliers, internal business departments and diverse channels of customer interactions, subjecting businesses to inefficiencies and discrepancies that often impact customer satisfaction and delays in payment.