What would you say are the core tenets of the general Food Lover’s Market marketing strategy? The core tenet of our business is to be the 'Best in Fresh', which means fruit, veg, butchery, seafood, bakery and deli – whilst offering the consumer a full grocery basket at incredibly affordable prices. We want to offer value and create a huge amount of theatre for the consumer. We believe that shopping at a Food Lover’s Market must be fun. So, we have invested intensively in creating stores that have a unique market feel, with food destinations dotted around the store, all underpinned by value.