Electronic Arts to Purchase Codemasters for Over $1 Billion

EA Has Entered the Bidding War for Ownership of the Racing Game Developer
About a month ago, Take-Two announced that they were in talks to purchase Codemasters in the new year. Well, unfortunately for Take-Two Interactive, Electronic Arts has thrown their hat in the ring to win the affection (and ownership) of Codemasters–and the hat they threw in just so happens to be worth a hefty $1.2 billion USD. While Take-Two’s bid of $973 million USD was no chump change and seemed to be a done deal, EA is offering a close to a 30% increase over the original bid.
Codemasters is a United Kingdom-based development studio known for their prolific work in the racing game genre, having multiple established series such as

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