Emami raises product prices by 4% on higher input cost The company's long awaited project Khoj that aims deeper rural reach to retain profitability momentum, has been launched in Uttar Pradesh with the relaxation of lockdown PTI | June 6, 2021 | Updated 18:10 IST E-commerce contribution is roughly 3.7 per cent of the domestic sales which has almost increased by three times in the fourth quarter of FY21 FMCG major Emami Ltd has raised product prices on an average by four per cent in the current fiscal to offset the present input cost pressure that will help the company to retain a gross margin of 66-67 per cent, a senior company official said on Sunday.