Embrace touchless and virtual claims to resolve customer pain points 01-01-2021 09-03-2021 The technology is already there to dramatically streamline the claims process, says Sean Baird, director, product marketing at Nuxeo—insurers just have to take advantage of them. With automation able to reduce the number of manual interactions required to support the claims process, carriers can now move with confidence towards a touchless experience, all while enhancing customer experience, he explains to Intelligent Insurer. Insurers are at something of a crossroads. On one hand, they are looking for ways to engage more deeply with the customer, to build longer-lasting relationships that move beyond price and into value. But on the other, they are keen to find ways that help customers to self-serve.