Home » Ensuring great-tasting and safe tap water 24 hours a day The global trends of urbanisation, population growth and increased welfare challenge cities all over the world. This white paper shares methods of how water utilities can improve water quality, increase resource efficiency and ensure uninterrupted service to customers. Increasing demand for water The global trends of urbanisation, population growth and increased welfare challenge cities all over the world with an increasing demand for water. Society’s drive to protect its fresh water resources will be crucial, and water utilities must find ways to ensure reliable water supply services as well as to meet a general need for increased resource efficiency.