Enterprise Marketplaces are Exploding – Gartner’s Take for 2021 Today, most enterprises already recognize the necessity in having a Marketplace strategy. This means planning out how your company will reach a larger audience to sell more goods through platforms like Amazon and Alibaba or by building your own marketplace. eCommerce trailblazers like Mike Rubin, the Founder of Fanatics, reaffirmed the importance of having a Marketplace: “When I look at our growth over the next decade, marketplaces will be a big chunk of that growth.” Leading analyst firm, Gartner believes that “By 2023, 15% of medium-to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem.” (2)