Special favors, including advertising within B&M stores and coercion by punitive means on May 6, 2021, 11:47 15 comments In brief: Epic Games presented documents in its lawsuit against Apple showing that the Cupertino tech giant went to great lengths to prevent Netflix from dropping in-app payment (IAP) subscriptions from its iOS app. Efforts included special favors and the consideration of punitive measures. Epic hopes to portray Apple as "anything goes" when it comes to retaining its App Store commissions. In 2018, Netflix was debating whether it should remove in-app subscriptions for new customers in its iPhone app. It planned to run tests that summer in select markets to see its effect on subscription numbers. When Apple learned this, it called all-hands-on-deck to prevent the streaming service from going through with it.