In this third episode of our 5-episode podcast, The C-level Strategic Guide for CIAM Investment, we will explore phase 2 on the CIAM Maturity Curve: Automated. Companies at phase 2 can face a range of new challenges, says Keith Casey, API Problem Solver at Okta. “The biggest challenge we have is that if we did phase one successfully, if we launched our product successfully, we have users and having users is great. Users generate traffic, hopefully they generate revenue,” he says. “But then we start running into problems because as we get more users, the complexity increases. Supporting 10 users and supporting 10,000 users looks a little bit different, but it’s also supporting the integrations that they need.”