Era of the showrunner, backbone of OTT content Mon, Jul 5 2021 9:21 IST | 251 Views Era of the showrunner, backbone of OTT content.. Image Source: IANS News New Delhi, July 5 : OTT is booming, and like any boom has ushered its work culture. In turn, it has created new job profiles, too. A new role that assumes supreme importance in the digital space is the showrunner. Put simply, he or she is the bridge between various creative heads, because OTT shows are sometimes handled by multiple directors (particularly in the case of anthology pieces), writers, as well as producers. Explaining the role of a showrunner, Suparn Verma, co-director of popular web series "