SunStar + March 14, 2021 “I'VE asked four writers already, but they didn't quite get it the way you did," a client said. This is not the first time someone said something along that line. A few years back, one person who sought my help to write a full report on their achievements in reaching out to a vulnerable sector had a more candid way of saying it: "Ikaw pa lang ang unang journalist na naka-complete ng report (You're the only journalist who was able to file a complete report)." That comment came as a surprise and I had to ask why that lady said that. Her reply was simple: Those they have approached in the past simply did not deliver. In today's lingo, they were ghosted. But that was over a decade ago when ghost was purely a noun.