Etisalat to support Abu Dhabi’s small and medium businesses’ in digital quest The UAE’s SMB sector represents more than 94 percent of the total number of companies operating across the country by Iman Hussain May 19, 2021 UAE telecom operator Etisalat announced its value propositions that address the multiple requirements of Abu Dhabi’s small and medium businesses (SMBs) in a bid to boost their digital transformation journey. Abu Dhabi’s startup community will have access to a dedicated platform with all the information of the initiatives. Registered e-Empower SMBs will gain access to Etisalat’s one-stop destination, ‘Hello Business Hub’.