Its approval is contingent upon Google's agreement to adhere to several rules over the next decade. Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Connectivity & Tech industry with the Connectivity & Tech Briefing. You can learn more about subscribing here. Since announcing its plans in November 2019 to buy Fitbit for $2.1 billion, the deal has been placed under investigation by regulatory bodies worldwide—but the European Commission has given the acquisition a green light, after concluding its probe launched in August, according to CNBC. Its approval is contingent upon Google's agreement to adhere to several rules over the next decade: Google is prohibited from using Fitbit-generated health data to inform advertising for consumers in the European Economic Area (which includes residents of the EU as well as Iceland, Liechtenstein, and Norway), and Fitbit and Google data must stay separated.