KUALA LUMPUR: Star Media Group has launched its year-long anniversary celebrations, commemorating 50 years of delivering powerful and insightful content to Malaysians. It has unveiled exciting initiatives in store for its readers and audiences leading up to its anniversary on Sept 9. At the launch event yesterday, SMG chief executive officer Alex Yeow said the launch not only kickstarted the anniversary countdown, but also a celebration of the synergy between its partners. ‘’In an era where versatility and accountability reigns, the relationships we foster matter more than ever. ‘’Consumers now pay close attention to the added value that the media and businesses can bring about.