Expanding the definition of ‘People First’ to address EMFP concerns Chaplain (Col.) Geoff Bailey March 10 The Exceptional Family Member Program works to help Soldiers and their Families receive any specialized care they may need. (Fort Knox) The Army Chief of Staff (CSA), Gen. James McConville, defines people as our No. 1 priority with his mantra, “People First.” If the Exceptional Family Member Program (EFMP) is any indicator of how the Army defines “People First,” then Inigo Montoya’s infamous line, “You keep using that word. I do not think it means what you think it means,” from “The Princess Bride” applies to the Army. The CSA knows what he means; it is the EFMP system that requires a better understanding of his intent.