Expedia Drops Swagger for a Different Era Under New Leadersh

Expedia Drops Swagger for a Different Era Under New Leadership


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What’s in a corporate slogan? Plenty if you are Expedia Group, which has transitioned from referring to itself as “The World’s Travel Platform” to the more humble and truthful, “one of the world’s largest travel platforms.”
For Expedia-watchers, notice that even the capitalization style has changed in its updated mission statement.
That may seem like less than an earth-shaking difference, as captured in Expedia Group’s new and redesigned “Who We Are” website section as of a week ago, but it reflects the retooled corporate mission of CEO Peter Kern, who took on the new job last April, and a fast-changing competitive landscape.

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