Explore La Crosse holding open house at new location May 18, 2021 11:13 AM Jourdan Vian LA CROSSE, Wis. (WKBT) — Explore La Crosse will hold an open house next week at its new permanent home at 123 Seventh St. S. in downtown La Crosse. Everyone is welcome to stop by and see the Visitors Center and office from 3 to 6 p.m. Tuesday, May 25. Executive Director AJ Frels says the new location solidifies Explore La Crosse’s commitment to promoting the region. “Staying in a central location with room to house the team and allow for future growth were considerations in our new location,” said Frels.