Exploring the sustainability potential of seaweed Expand SYSTEMIQ set up the Seaweed for Europe coalition in June 2020 to advance and scale a sustainable and innovative seaweed industry in Europe. Packaging Europe takes an in-depth look at the sustainability potential a growing seaweed industry could have for the packaging industry and beyond. The coalition has three main objectives. Firstly, the aim is to drive systematic innovation and best practice sharing, as Adrien Vincent, programme director at Seaweed for Europe, points out. âWe take a value chain approach to understanding specific research and technology needs which will propel the industry towards growth. The coalition aims to determine specific intervention points within the value chain where innovation is essential, for example to bring down price points to make products competitive. We also foster knowledge exchange and best practice sharing between our members.â