14 July 2021, 03:07 pm Facebook advertisers and even Facebook Inc. itself are currently panicking since Apple fans, especially the iPhone and iPad users, are now rejecting their cross-app and cross-site tracking. (Photo : Photo by Chesnot/Getty Images) In this photo illustration, the Facebook logo is displayed on a TV screen on September 09, 2019 in Paris, France. Several US states have launched antitrust investigations against web giants including Facebook and Google with the viewer their business practices, but also the collection and exploitation of personal data. It all began after Apple decided to release a new software update, which allows them to opt out of user data tracking in applications and websites. Facebook is not the only social media giant affected by the sudden system change.