Image: Facebook Apple recently toughened its privacy features with the introduction of iOS 14.5, which makes app tracking just an option users can opt out of. However, Facebook is hell-bent on convincing people as to why they should let it collect their data. Also Read - Facebook vaccine finder tool rolling out in India to help locate COVID-19 centres Both Facebook and Instagram have started showing pop-ups to iOS users with an aim to sell them the idea of app tracking but with a threat. Here’s what it is all about. Also Read - AirPods 3, high-fidelity Apple Music streaming to launch in 'coming weeks'