The social network launched the Messenger Platform as open APIs at its F8 developer conference in 2016. "Today, we are excited to open up the Messenger API for Instagram to all developers, allowing brands to offer messaging experiences on Instagram," said Konstantinos Papmiltiadis, VP Platform Partnerships at Facebook. With these new features, businesses can integrate Instagram messaging with their preferred applications and workflows, driving meaningful conversations that increase customer satisfaction and grow sales, Papmiltiadis said during the virtual 'F8' 2021 on Wednesday. The company said that with the Facebook Login Connect with Messenger, customers will now be able to opt into messaging with businesses directly from the Facebook Login flow.