Facebook revenue almost doubled: Here’s what it means for advertisers In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Carolyn Lyden on April 29, 2021 at 1:28 pm Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely by an uptick in ad prices, according to the CFO outlook commentary on the earnings report: “We are pleased with the strength of our advertising revenue growth in the first quarter of 2021, which was driven by a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.”