Facebook 'Scare Tactic' Rolls Out After Apple Privacy Update: 'Help Keep Instagram/Facebook Free of Charge' With the release of Apple's iOS 14.5 update comes the App Tracking Transparency feature, which lets apps notify users if they want to be tracked by online ads. Facebook, however, is not loving it. Photo : Adem AY/Unsplash With the release of Apple's iOS 14.5 update comes the App Tracking Transparency feature, which lets apps notify users if they want to be tracked by online ads. With that said, some applications have implemented new ways to keep their business going. One of them is Facebook, who is encouraging its users to allow the app to track their data with tactics such as reminding them to "help keep Facebook free of charge."