5-MIN READ Facebook Wants Users To Love Personalized Adverts As The Privacy Battle Against Apple Rages On Data seems to indicate that even during the tough times of the coronavirus pandemic, not many small and medium businesses pushed targeted adverts. This may indicate that may not be as big a revenue loss for SMBs as Facebook wants us to believe, ahead of Apple’s new privacy measures for the iPhone. Last Updated:February 05, 2021, 10:48 IST FOLLOW US ON: Facebook has made its reservations about the new incoming data privacy measures for Apple iPhones, known quite vocally. With iOS 14.5 for the iPhones, Apple will be implementing a new privacy tool that will generate a pop-up which will ask users whether they want the Facebook app on their iPhones to track their usage activities across other apps and websites. Users will have the option of not giving that access. Over the past couple of months, Facebook has been making their feeling well known to anyone and everyone willing to listen. That includes full page adverts in the US newspapers, a website where Facebook has been seen trying to champion the cause of the small businesses and social media posts by the company’s top executives. But it turns out that Facebook may be exaggerating and not being entirely generous with facts when it comes to arguing their case against Apple shutting down their data tracking pipeline.