Facebook working on new iOS notification to provide 'context' about Apple's privacy changes In a blog post, Facebook calls out Apple's approach as providing "no context about the benefits of personalized ads." Listen - 02:08 Facebook's privacy notification, left, will appear alongside Apple's on iOS. Facebook The beef between Apple and Facebook is continuing over Apple's upcoming changes to iOS privacy settings, with Facebook adding the most recent chapter in the ongoing public battle. In an update to its December "speaking up for small businesses" blog post, the social networking giant said on Monday that it will be showing a notification screen of its own alongside Apple's to "provide more information about how we use personalized ads." The company criticized Apple's prompt, which it says "provides no context about the benefits of personalized ads."