Daily Times April 8, 2021 In view of predominantly rural character of population, the task of rural development assumes vital significance in Pakistan’s national Socio-economic Development effort. It involves mobilization of resources with a view to eradicating rural poverty improving the quality of life in rural areas. The Objectives under the new strategy for rural development includes: (1) Increased Productivity; (2) equitable distribution of wealth and equal opportunities; (3) Improving skills and employment opportunities; and (4) Efficient and equitable management of human, material and environmental resources. The shift in plan objective since after the fourth 5-year plan speaks for Government’s concern for rural development. It implies the introduction of systematic and deliberate change in rural Social-Structure; rural social institutions; rural values, attitudes and beliefs; and motivational forces related to behavior of rural population.