May 17, 2021 BBQ Holdings, which owns Famous Dave's as well as three other restaurant brands, has tapped Mobivity Holdings Corp., to run its mobile engagement programs via a 2-year agreement. The chain, which has been using Mobivity's personalized text message marketing over the past two years at Famous Dave's to increase customer frequency by 26%, is now rolling out the technology to all 145 brick-and-mortar locations, according to a company press release. COVID-19 requirements across the country created spikes in restaurant delivery and takeout business, and Famous Dave's increased its messaging subscriber base by 17.5% in Q1, a solid indicator of the effectiveness of text messaging, BBQ Holdings COO Al Hank said in the release.