Only 10,000 pints were made, and customers are limited to two per purchase. A portion of the pints were distributed to Jeni’s brick-and-mortar stores — which reportedly sold out of the flavor, after people lined up before opening hours in the light of a clear blue morning — but most were reserved for online ordering. The Jeni’s website experienced a flood of traffic that was 50 times its average, according to the ice cream brand. The number of users overwhelmed the servers and crashed the site, putting a dagger through the hearts of fans unable to check out with their coveted Strawberry Pretzel Pie.