Farmer Seeks Technology to Optimize Field Operations Friday Apr 30th, 2021 News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich. Many people are excited about agricultural technology, from investors to entrepreneurs to politicians. But the person who really matters when it comes to agtech adoption is the farmer. What does the farmer want? For farmer Landon Friesen, he is always looking to improve the efficiency of his time, equipment, and money. Friesen… “I would love to pull into a field someday. And my GPS monitor will automatically know that the perimeter of the field from obviously a preloaded, you know, file, but then it knows exactly which way we should be working in this field to be as efficient as possible. How can we work this field? Sweet turn around the least?”