Screen. You can audition your favorites to really great ones, kitty cat, expressive and ferocious. Liz ferocious, were going to show you way more of this. The noahs ark of the new features that are exciting the apple faithful in the crowd. Tim cook unveiled iphone 8 and 8 plus, they will feature the a11 bionic chip and wireless prices start at 699. Were going to break out the hottest details, engage whether the new phone group shoots apple into a brandnew stratosphere of ingenuity. Whether its apple, samsung to photograph the damage to their lives. Millions struggling at this hour to get back to their homes and businesses to assess the damage of Hurricane Irma. Were heading to south beach to find out when miami beach, a crucial commerce area may be back open for business. And President Trump pressing for tax reform and putting it in high gear. Blake burman whether the Republicancontrolled Congress will be willing to play along or whether the democrats are the fuel for this engine . All this on the day when the wall street is chasing record highs. The s p there. Any gain is a new record, the nasdaq set to close at levels never seen before. Less than an hour to the closing bell. Lets start the countdown. The event that apple shareholders and techies all over the world have been waiting for is finally here, and they did not disappoint. In just a moment, were going to roll out all of the hottest details of the big unveil, first you got to see the stock reaction. This is so typical. Were showing you intraday picture. Every time that apple rolls out a brandnew product it was always buy on the rumor, sell on the news, ling up to the actual news, you could see apple started to climb and climb and climb. When the news was released, there you see, it apple reversed, down 1. 5 , it had been up obviously, but typical behavior on each day that apple always unveils brand new products. Take a look at companies that are providing components to technology and apple to make these things work. Some of them are really gaining here. Network optimizing company, the Obvious Solutions manufacturer of manufacturing components and 3d sensing, it is important to point out with some of the names, we still dont know whether they got the nod by apple to be the supplier, until the phone ships. When the geeks who get, it they tear it down, they break it open, and they look and see who made the transistors, who made the chips, the lasers for the facial recognition, thats when we will know whats going to happen with the potential apple halo stocks. On wall street, we have stocks trading in record territory, the s p 500 better by four points. Any gain to the upside shows a second Straight Record close. 40th since election day. The British Government adding obstacle to twentyfirst century foxs 15. 5 billion bid to purchase sky. Not making a decision, instead referring the proposal to antitrust regulators in the uk, partly blaming concerns about Corporate Governance at the company but twentyfirst century fox of course, the parent of this company saying its, quote, surprised that after independent regulatory scrutiny and advice and over four months to examine the case, the secretary of state in the uk is still unable to form an opinion. Okay. So well look at the stock right now. Its not a surprise that we would see that fox a, let me pull it up here, we have it just flat at the moment because there is hope that just because the individual could not make a decision after four months, maybe there will be an opportunity to continue to work and thats what twentyfirst century fox said they will continue to work and sky will continue to work to make this happen. To apple. Mark your calendars, shipping date of the new iphone 10 preorder october 27th and youll have it november 3rd. The dates announced just a moment ago and the epic marking of 10th anniversary of the iphone. The tech giant unveiling a slew of products including the apple watch, apple tv and the iphone 8 and 8 plus. Hillary vaughn at apple, state of the art headquarters in cupertino, california, they call it the spaceship. Hillary, has it become levitating . Im sure the press are going crazy . Reporter about as expensive as one, 5 billion for the brand new campus, they havent moved in yet. Tim cook said that is happening at the end of the year. The steve jobs theater where the event is taking place. Its happening underground. Thats why it looks empty. The theater is underneath, seats a thousand people and there were reports each leather seat is about 14,000. What we did hear a lot about is the new iphone and hardware thats coming out but all about their 10th anniversary edition, the iphone 10. We heard after tax its going to hit the thousand dollar mark. Thats the most expensive iphone weve seen, and does ship for november 3rd in time for the holiday season. I want to throw to you apples tim cook introducing the Anniversary Model if we have the sound. Ten years later, it is only fitting that we are here in this place on this day, to reveal a product that will set the path for technology for the next decade. Reporter liz, hes calling it the future of smartphones. We know that that future is pricey, but it also comes with two major hardware changes. It doesnt have a home button to. Get access to your phone, it uses facialrecogntition technology, face id, you look at your phone and iphone will register your facial features and give you access. You can do this in the dark, during the day, whether you change hair style, whether you are wearing glasses or not. They worked with hollywood makeup artists and mask makers to make sure it couldnt be easily fooled. Cant be fooled with a photograph either. Heres the fun thing, anim ojis, all the different faces, you can animate those using your own facial expressions, whether you want to move your lips or eyes, make any type of expression, you can animate those and send those to friends. Another interesting thing, its going to be wireless, and coming out with Wireless Charging pads that will allow you to charge it wirelessly. Heres other big updates, the apple watch has cell connection, you dont have to take iphone with you in order to receive or make calls on the go. Can you take just your apple watch to the gym or the Grocery Store and get calls and the 4 ktv live sports available and live new, the biggest update is behind me at apples new campus, liz . Liz hillary, thank you very much. We were watching this, one of the most interesting parts is when they started to take about the facial recognition and one of the fun features, you can make all kinds of faces and they will animate into animal faces. So watch this. Pig. Weve got a chicken. Bach, bach, bach, bach, bach, bach. Liz he was make the sound of a unicorn, there you go. Too bad. He was going and the big pile of pooh. We thought in advance of this, this was Just Announced about 11 minutes ago, we had fox business anchors do their own facial emojis to see how that would work out. Take a look, weve got our own stars to do this. And its kind of interesting because it will really make a difference when it comes to sending all kinds. Theres the smiley one, gerri willis was kind enough to do that. There is melissa with the omg face. And i believe we got charlie with the tongue with the money coming out. And Lizzie Mcdonald there . There she goes with the big tongue. Its not just the iphone apple fans are flipping over, you heard hillary mention the apple 3 series watch. Stream 40 million songs and alert you your heart rate is spiking when you hear your favorite aerosmith song, when you are sitting there, it will let you know in case you are having a heart incident. Move over rolex. This is significant. Apple announced it is the number one watch maker in the world. What should shareholders be flipping over . Gesher kawasaki ceo ross gerber thinks its not today that matters but what happens when the phones begin to ship that will make or break ceo tim cook . Kevin kelly of kelly and company not buying the stock, says apple is facing major hurtles in the most crucial market and rene richie is just running out of the meeting to join us momentarily. Hes been inside, hell give you the accuweather real feel on the floor. To you, ross, what do you mean, not now . I saw exciting things, you tell me whats going to happen on october 27th when the preorders start flowing in . The website is going to go down, i think. The phone is amazing, everything i was hoping it would be, the question is can he deliver the millions and millions of models that will be ordered. Im certainly, before christmas would be a miracle. I really look at this as a story thats going to play out over 6 to 12 months for apple. If they can get the supply of phones out there, every phone they make is going to be sold. Weve upgraded to a buy apple today on the news. I think this is a greatest christmas lineup ive seen in years for them. Liz mr. Richie, you just ran out. Lets hear what it was like on the inside. Which moment elicited the biggest gasps or biggest reaction . I think, again, animoji, something about the animated emoji that track your facial features that resonates with emotional koefrment we saw that a couple years ago and saw it now. People are dropping computers and clapping in the audience. Liz i knew, it we could hear screaming. Guys, let me get the audio of the actual unicorn, that was the funniest part when craig started to do, that can you see how its doing this. We dont know yet whos the supplier here, but kevin there, so listen to this. The unicorn, mythical creature, favorite of the startup. Pfffft, pfffft. Facialrecogntition technology. Liz you are not impressed . You need to be impressed by the bigge biggest market, thats china, you are not so just yet . Yeah, this is not going to move the needle. Iphone sales down 9. 5 last quarter. In china, thats the biggest market for growth for them, mature markets in the united states, over in europe, the emerging markets will be the next leg of growth and on Earnings Call where he said listen, there is going to be more people and consumers in the middle class in china than there is the population of the united states. They need to address that. Now with a thousand dollar iphone, its a status symbol. Chinese consumers dont need it, dont want it. The technology isnt worth them paying up. Especially with the competitive threats that they have. Jowme, htc, samsung, you can get all the features at a cheaper cost. They are subdecides here, over there theyre not. As well as from forecast. Think about it. Icloud, they had to build own data center. The Chinese Government is containing them there. Liz ross, fight that argument. 999 for a middlelevel Chinese Consumer might be extraordinarily expensive . Yeah, you know, look, Chinese Consumers care less about hardware and more software. Ten cent is with we chat operating the operating systems of chinese phones. The apple watch series 3 is going to support we chat. The Chinese Consumer is going to love the watch, not the price point. Thats the future in a lot of ways is having the cellular watch. Im super excited about it, though. I wouldnt count apple out, they have a lot of Competitive Pressure in china. Thats a fact. Liz and kevin, one of the very, very dramatic moments here was when they talked specifically about the iphone 10, does that swamp the iphone 8 and 8 plus which they also rolled snout. It doesnt, you can see that in the price action of the stock. Everybody waiting for the refresh supercycle. Its really been undetermined what refresh supercycle means. This isnt a must have, especially when theres not that big of a difference between the iphone 8 and the iphone x unless you are a geek, unless you are one of the people sitting in the 1,000 seats in the stadium where you are excited about this. Its not going to move you. Especially if its going to cost you an additional 150 a year on your cell phone bill. Liz is rene still with us . Hes not. He had to run in and we apologize for that. Ill give the last word to ross. Will you build your position right now . The stock is slightly down, but if you look at p e ratio here, 14. 8 , 14. 8 p e, and thats for forward earnings, a little expensive but not as expensive as a couple of weeks ago. I disagree, i think its a value stock, really cheap compared to microsoft and google. Here, theyre like brothers and sisters with these big tech, and if i can pay, 17, 18 times earnings for a company in 22, 24 p e market with this future and everything else, its a great value. Liz going to take everybody to south beach for the update on Hurricane Irma coming up, guys. Thank you so much, well be right back. You owned your car for four years. You named it brad. You loved brad. And then you totaled him. You two had been through everything together. Two boyfriends, three jobs. Youre like nothing can replace brad. Then Liberty Mutual calls. And you break into your happy dance. If you sign up for better car replacement™, well pay for a car thats a model year newer with 15,000 fewer miles than your old one. Liberty stands with you™. Liberty mutual insurance. And lifes beautiful moments. Ns get between you flonase outperforms the 1 nondrowsy allergy pill. It helps block 6 key inflammatory substances that cause symptoms. Pills block one and 6 is greater than 1. Flonase changes everything. So we need tablets installed. With the menu app ready to roll. In 12 weeks. Yeah. The world of fast food is being changed by faster networks. Data, applications, customer experience. Which is why comcast business delivers Consistent Network Performance and speed across all your locations. Fast connections everywhere. Thats how you outmaneuver. Liz dow is up 43. Thats not necessarily record but well above 22,000, and we have a record with the s p. We need 3 1 2 points for a record on the nasdaq for the close. We came into the month of september shaking in our boots because september is traditionally the worst month for stocks, when you look historically since 1930, but so far, look at the markets and performance, looking very nicely at the moment since the very end of aushgs the dow up 2. 33 , the s p up the same, nasdaq is flat. With the major indices flirting with record highs, do the history books need to look at the month of september differently . Traders on the floor show at the New York Stock Exchange and the cme group. Scott bower, to you first, tell me what you think about that . Do you think september is ready to buck the trend . Because so much is changed in the market . Liz, this september, yes, barring any geopolitical events coming up here, we technically have broken out now on the s p. Last weeks retest down to the 2450 area or so was huge. It was huge that it held that support there, and now the fact that weve propelled to the new highs and actually surpassed where we closed last week, we are ready for a breakout. When i say breakout, im not talking 2, 3, 4 here. Im saying this continued of a slow grind higher here. This stock market really now is like a maverick. It really is. Its almost bulletproof, unless god forbid we see some sort of geopolitical event coming up here. No dont want that. I know, i agree with you. Liz we dont want that. Scott redler, he talked about a maverick world. Apologies to logan paul, but is it a maverick month now . Does that reputation change for september . Like you said, change for this one, and i agree with his call because we did break out above the recent resistance and now we want to see if we could hold above it which is like that 2480ish area and the measured move is 2540. The path to least resistance is up to that spot which takes you up a percent and a half in to 1. 8 , i dont know if it all happens in september, it could be a slow grind to that spot, could happen like molasses, take it as it comes, step by step. Liz weve been on such a roll, phil, you just heard scott bauer mention exogenous event or headline. Thats been for the past couple of year, whether it was iran or syria, it was tomahawk missiles. Its now north korea and yet these markets continue to climb the wall of worry. At what point should investor, just to be a little bit safe, take profits off the table . Now . Yesterday . Next week, october. Maybe october is going to be scary again because thats traditionally the time. I think everybody is right, scott is right, everybody is right. No reason for this market to sell off. It had every opportunity to sell off with the concerns about north korea, the concerns about slow growth because of the hurricane. None of that happened. And actually all of those events could turn out to be even more bullish as we look ahead. Now that were putting tougher sanctions on north korea because of the hurricane, were not going to see any Interest Rate increases any time soon. Were going to get stimulus spending from the government and big boost on the back of the storm. All that means bigger prices. Liz amen, elaine chao, the labor secretary said we could have infrastructure plan later this fall. Caterpillar, dow component up 30 year to date for cat. Great to see all of you guys. Thanks, liz. Liz scott, scott and phil. Closing bell 36 minutes away, Goldman Sachs announcing a growth plan it says will add more than 5 billion in annual revenue. Pfizer at the very top, up a dollar. The gap jumping higher today after jefferies and jpmorgan boosted price targets for the often embattled chain retailer. Upping to a buy with a price target of 39 from 35. Jpmorgan upped its target to 30 from 28 bucks. Well, its at 27. 52 right now. The gap among the s p 500 leaders today. Up next, the Trump Administration putting the fullcourt press on for tax reform. Blake burman live at white house right now. Hes going to tell you how the billionaire in chief plans to sell the plan to americas middle class, and it may be tinged in democrat blue. Countdown coming right back. I count on my dell Small Business advisor for tech advice. With one phone call, i get products that suit my needs and i get back to business. You know win control . Be this guy. Check it out selfappendectomy oh, thats really attached. Thats why i rent from national. Where i get the control to choose any car in the aisle i want, not some car they choose for me. Which makes me one smooth operator. Ah still a little tender. vo go nat