High. It is still heading toward its Third Straight winning streak, up 65 points. S p better by 22. The nasdaq up 148. You could argue that the dow and the s p are hamstrung by some serious weakness in financials, particularly regarding citigroup. That stock is taking a hit right now. Its down about 4. 7 . We are watching all the financials. Goldmans down i believe we also have Morgan Stanley down and some of the other big names. Tempest fugit when unveiling more than a dozen new offerings. Apple time flies event just ended with multiple bangs. We will start with the sizzle but theres a lot of steak here. Lets get with the apple watch to begin with. You got to do the colors, right . This is sort of the lighthearted stuff. Blue, a new blue, a new, i dont know, kind of rose gold watch, theres a bright ferrari red, you can see that right there. Then sticking with the sizzle, they hired an artist who came up with customizable faces for the new sixth generation apple watch face. It is called theory 6. You can customize all of that and do all kinds of things. There are emojis, arent those cute. You can have the talking emojis on your apple face. I dont know if the talking poo emoji is there. It would not be an apple event without a highly styleized video shoot on location and so let us unveil it for you so you dont have to search. Running up scary stairs to a mounta mountaintop and apple sticking it in the worlds face that whatever anybody imagined in a watch, they conquered it. Listen to this. We have already done that. It already does that. Yeah. Already does that. Yeah. Seriously. Liz yeah. It already does everything. Whatever you thought. Now its doing more. We will tell you about that in a second. There was one big rumor unrelated to the watch that was revealed as reality and it is the bundle. In an effort to, i dont know, basically own you from sunrise to sunset and beyond, apple announced three bundles with varying mixes of apple music, apple streaming, apple tv and so much more. Starting with 14. 95 offering all the way up to 29. 95. And theres more. Susan li with the steak now which really quickened the pulses of the apple faithful. We are seeing some video of that right now. Susan two new apple watches, two new ipads, one Services Bundle and you got what you expected when it comes to the watch. A new Health Feature and yes, that does include blood oxygen monitoring, using infrared sensors. How cool is that . You get a cheaper watch as well which starts at 279 called the new watch se and then of course, the apple series 6 watch which starts at 399. Lets do the Services Bundle. You have tiers with individual plans that start at 14. 95. This was a little bit of a surprise. Most people expected that maybe in october, when they announce the new 5g iphone 12, but no, you got it today. Thats interesting because you not only get the cloud, you get apple news, apple music and tv plus all in one. Lets get to the ipads. These are pretty sophisticated. You have first the eighth generation ipad which starts at around 399 and then for the education purposes, you get a cheaper 279. Then the ipad air, this was a high end device they showed off here. 599 is the starting price because you get the really sophisticated and fastest chip that apple makes called the a14 bionic, twice the speed of the production power you had in the previous generation and its supposed to go into the iphone 12 we are anticipating next month. You get it in the ipad first. All in all, it was pretty good. The wearables, with the watch and the air pods now a fortune 140 company on its own. We know the ipad, still the most dominant tablet on the planet, representing about 30 of the market. So yes, you didnt get the new iphone just yet but for september events you got a lot, right . Liz oh, yeah. And you know, you had so many naysayers saying this was going to be a big mess, this wasnt going to be anything fabulous. Sure enough, i dont know, i lost count at like 36 new announcements. Susan, thank you. There was a very interesting market moment that occurred around 1 33 p. M. Eastern time when apple revealed fitness plus. This is a new feature with a catalog of workout classes, then of course they had to annoy us by throwing in a glossy picture of a team of trainers who are absolutely fabulous and in perfect shape. All of this for 9. 99 a month. But if you take a look intraday at peloton, you can see right there, the minute after, a couple seconds after it was announced, you see peloton taking a dip there. It came off its highs. It was as high today as about i want to say, see the range, about 88. 50. Now its at 83. 91. But the connective fit nness git is not the only one. Lets bring in dan flack. Dan, first, your overall reaction to the time flies event . It was positive. Apple is continuing to demonstrate this ability to innovate and really bring together hardware, software and services in a fun, easytouse and secure manner. Positive overall and obviously important implications in the health care area. Liz well, yes. That blood oxygen ability to test all of that for what, i dont know. They will go on and on and say it is absolutely wonderful and can save your life. They have some pretty interesting vignettes of how my apple watch changed my life. Listen, i gave in. I mean, the rolex is in a drawer, hello. No, its not. But i do have to say that these are all parts of whether you call it an ecosystem or the apple galaxy thats luring you in, but those are the exterior parts of it and some of the offerings. What about the chips, the new apple chips that are now clearly from soup to nuts going to power these things, and we could even look at nvidia. Nvidias stock came well off its highs. I believe it came down 14 bucks off its highs as soon as apple began talking about its special chips. I think the companys ability to innovate at the silicon level and then of course to build a system around it and then really, the applications are enabling the developers to build applications on top, its really an important piece of the story here. There are of course going to be competing silicon offerings in software but i think what apple has been able to do, and for many of its products, cycle after cycle, is to pull it together in a way thats easy to use. So it doesnt mean there wont be competition but i think the core user base appreciates it and they are really extending into new areas, obviously, talking about health care and fitness, and thats interesting because it enables their users to get benefit, in the case of the watch, in many new areas. And only to the point i would add in terms of the blood oxygen, when you couple it with the ecg app, emergency calling, fall detection, that becomes powerful in its entirety. Liz yeah. Powerful in its entirety. Some of the people call that easy, they call it stickiness, youre stuck with it because its just too hard to switch out of it, what with the app store and apple music, which brings me to the bundle. How significant do you think the bundle announcement is . They came out with three iterations of it. One for individuals, one for families and of course, the fitness is built into those. Tell me what you think about that and how much it might meaningfully add to the bottom line of apple. I think the bundles are important, but i would start by saying that each piece of it is really whats going to matter, because if the company isnt able to innovate, in gaming or fitness plus, the new announcement today, news, icloud, the bundle wont be as relevant. The bundle of course helps because it brings prices down for customers and that can be added into the bottom line, but its really, this is an extension of what theyre doing. Its going to make it easier for some users. I dont think it dramatically changes the story in the near term. It does make the ecosystem stronger and the companys ability to get the services into the hands of its customers, but they do still have to innovate. At its core, apple is a company that needs to innovate and constantly reinvent itself. We all remember there was the ipod way back when. The story is reinvention. Liz i still have mine. I still have my original. I think it has pistons in it. Its about this big. Thank you. We do want to let people know the stock is turning more negative, but its more, this happens almost every single time. If you have been watching these events for apple, there is often sell on the news. To our pop stocks. Microsoft shaking off the tiktok situation today. We are calling it a situation because we cant say it missed out on bidding for tiktok. Who knows what oracle got. Charlie gasparino is coming up in a bit with more detail on that. Listen, microsoft is moving higher by a percent after launching xcloud, its Game Streaming Service exclusively available for android users. 150 titles will be available across 22 countries but look at the bottom. Sony shares down 1. 5 . They are getting chipped not only on the new competition, but there are reports of a cut to its playstation 5 production estimates due to chip problems. This is just one day ahead of sonys showcase tomorrow. From video gaming to Penn National gaming. The companys soft launching its barstool sports book app in pennsylvania today. For a live real money test period while it awaits the final ios app approval. Competitor draftkings down on the launch with penn up 3. 5 . There are more competitors in here. We just had the big sports app, you know, and to us that was really an interesting story yesterday, to see exactly how that developed. But there seems to be a new development every day on that front but also, every day from nikola. Yesterday, to stem the blood loss, chairman Trevor Milton bought up 41,000 shares or about 1. 3 million, that was yesterday. Well, today, not worth that much. Its down 8 at the moment. Hindenburg launching a brand new attack. Hindenburgs the short seller, right. Against the electric vehicle truck maker saying the company failed to answer 43 of its 53 questions where you could call them accusations, and the response was an admission of securities fraud. That according to hindenburg. This is the securities and exchange commission, investigates allegations investors may have been deceived. Nikola down 7. 8 . Its mediating, down 8 , down 7. 8 . We are watching it. Closing bell, we are 48 minutes away. Dow jones industrials, well, for a second term, negative. Right now its up 15 points, standing at 28,012. Online trading taking flight during the pandemic as people were sitting around, some with stimulus checks and thought lets buy some stocks. Should you continue to buy the markets high flyers who allow people to buy those stocks and maybe look to snap up a piece of your favorite trading platforms instead. Our floor show traders, next on where the money really is in the market going forward. Some Companies Still have hr stuck between employees and their data. Entering data. Changing data. More and more sensitive, personal data. And it doesnt just drag hr down. It drags the entire business down with inefficiency, errors and waste. Its ridiculous. So ridiculous. With paycom, employees enter and manage their own data in a single, easy to use software. Visit paycom. Com, and schedule your demo today. And as i look toward 65, hi, im dorothy hamill. I know i want Medicare Coverage that can help me stay active. Like aetna medicare that takes a total, connected approach to my health. Aetna medicare. Keep doing what you love. You can go your own way go your own way your wireless. Your rules. Only Xfinity Mobile lets you choose shared data, unlimited or a mix of each. And switch anytime so you only pay for the data you need. Switch and save 400 a year on your wireless bill. Plus, get 400 off when you buy the new Samsung Galaxy note20 ultra 5g. Liz breaking news. The power of the kardashian brand in realtime on your screen. Shares of facebook, look at that big plummet on the far right side of your screen, losing steam after Kim Kardashian west tweeted that she will be freezing her instagram and facebook accounts. The reality star says this is her effort to tell facebook to stop hate for profit and that quote, she cannot stay silent while the social Media Company continues to allow the spreading of hate, propaganda and misinformation. Facebook still up 1. 5 . It stands at 270. 38. But the range today, the high was 274 so we will be watching this to see if there is further damage to facebook shares. In the meantime, the dow and s p 500 up for a third day in a row thanks to broken record here, momentum in big tech stocks. So as many people are watching the markets power higher, those at home think well, let me just jump on the band wagon. You dont fight the tape, right . This morning, etrade announced that new retail accounts surged 76 in august from july and have jumped 439 from just one year ago. So with a lot of money chasing very few stocks right now, should investors stay away from the highflying names and heres an idea, instead, pick the ones like etrade, Charles Schwab and you got to figure cme as well. Anybody, guys, who is there either on shorting or buying, and those would be the brokerages. These are our floor show traders. Tom hayes, phil flynn, you have seen this forever. Would you buy the risky stocks or would you buy the brokers now . I would buy brokers and financials, liz. Bank of america put out their Global Fund Manager survey this morning, and the findings for 500 billion in assets under management were they felt that 80 felt that tech was the most crowded trade in the multidecade history of the survey. They are moving, trimming tech, trimming health care the last month, adding value, adding small caps, adding industrials, and thats consistent with 2021 earnings estimates. Industrials Earnings Growth are going to be 86 . Financials, 32 . S p 5 s p 20 6 . A lot of earnings power has been pulled forward this year. So if you are overweight in tech you may want to start to diversify a little. We like financials, we like the major banks, wells fargo, bank of america, jpmorgan, and like you said, some of the toll roads, schwab, they bought td ameritrade, that will close the end of this year. With zero commission trading, they have to make their money on the Wealth Management side. Financial advisory side. The other finding of the survey is that managers expect when the vaccine comes out, yields will go up. That will help Net Interest Margin for both the banks and brokerage houses. Liz well, phil, tom makes a great point. Because people park their money. They use these brokerages in a way as banks so thats certainly going to have a salubrious effect on them. Fidelity is now doing stocks by the slice, probably a nod to robinhood, but tell me if you think thats the way to go now. People should always be at least evaluating. Im not necessarily reevaluating, but evaluating portfolios after a long and protracted runup like we have seen. No doubt about that. The higher it goes, the harder it falls, right . Thats the old saying. And i agree, i think you look at some of these stocks, if you are into investing you dont want to jump on the high flyer right away. Maybe wait for a correction. You did have a pretty good correction in nasdaq so if you jumped on that, that was a good time. Know what i love about this, i love that the Retail Investor is starting to realize the stock market is a good investment for a lot of people. Its not for everybody. We know that. But a lot of Retail Investors i think have been underserved in this market for a long time. A lot of people that havent participated in the market that really should have the last couple years, is getting involved. I think its a real positive thing from this report. You know, but as far as being in the brokerage, if i had to pick one, i would pick one that would be multifaceted, not just focused on the retail end of it. Something like Archer Daniels midford which trades just about everything, the physical and everything else, because i know with the Retail Investment, it gets hot and cold. Right now its hot. But longterm i think we could see a bit of a pullback in Retail Investment as well. Liz yeah. Sounds like it. Nasdaq still up 104. Those tech names powering the markets higher. Thanks to tom and phil. We do have 39 minutes to go before the closing bell rings. A new army entering the streaming wars. Viacom rebranding its former cbs all access Digital Service as paramount plus. This will happen in early 2021. Viacom is up 1. 7 because the new streaming option is set to do battle with apple tv plus, at ts hbo max, Comcast Peacock and disney plus which is entering eight new european markets today and of course, original content king netflix, whose market faithful are clearly not worried about new competition. Netflix up nearly 4 . Disney is flat. Apple down about 1 . Comcast up 2. 7 . At t slightly lower. From Binge Watching to bingeing at the baseball diamond. Steve cohen, winning the bidding war to meet the mets, and the man who broke the story wide open and then continued to hammer it is charlie gasparino. Oh, yes, and hes here next. Rock on with your bad self, charlie. Stay with us. Introducing stocks by the slice from fidelity. Now you can trade stocks and etfs for any amount you choose instead of buying by the share. All with no commissions. Stocks by the slice from fidelity. Get your slice today. Every curve, every innovation, every feeling. A product of mastery. Lease the 2020 es 350 for 359 a month for 36 months. Experience amazing at your lexus dealer. Fraudsters, theyre out exto get your medicare number so they can bill fake claims in your good name. Dont give them that chance. Just calling to confirm your medicare number. Do you have your card available . For example, if the caller says theyre from medicare, watch out. Its probably a scam. Dont give out your card number. And always check your claims statements for errors. Report fraudulent charges to 1800medicare. Guard your card. Learn more at medicare. Gov fraud. Liz this news breaking just an hour ago. Major league baseball, yes, deciding to leave nothing to chance when it comes to playoff baseball. The teams are going to bubble up. The American League playoffs will be held in los angeles and san diego while ho