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The Financial Conduct Authority (FCA) has published a series of measures aimed at ensuring firms respond to the needs of vulnerable customers in the appropriate manner. The guidance explains that to achieve good outcomes for vulnerable customers, firms should: understand the needs of their target market / customer base ensure their staff have the right skills and capability to recognise and respond to the needs of vulnerable customers respond to customer needs throughout product design and Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.