By Hugo Cameron Feijoas are expected to hit the shelves this week as good growing conditions have seen harvesting of this season's crop kick off a month earlier than usual. Kaiaponi Farms' feijoa harvest for this year is in full swing already (file image). Photo: Unsplash / Elena G Kaiaponi Farms has been growing feijoas in Gisborne for the past 20 years and sells the fruit through its Joa brand for both the local and export markets. Spokesperson David Hansen said the first fruit would normally be picked at the start March but the harvest got under way last month and was now in full swing, with decent volumes coming through.