Fidelity is launching a new ESG-focused custodian-agnostic tool for advisors. Fidelity has launched an ESG tool, called Fidelity ESG Pro, for both Fidelity and non-Fidelity advisors, the firm announced on Tuesday. Designed to help advisors initiate and navigate ESG-focused conversations with their clients, while providing reporting and fund insights from Fidelity Institutional Wealth Adviser LLC (FIWA), the tool helps advisors create and deploy ESG models. The tool’s launch is the culmination of 18 months of planning and development, 12 of which were spent in pilot mode with a dozen clients, according to Rick Smyers, managing director of Fidelity Labs, the entity responsible for developing ESG Pro. It brings together a mix of technology to catalyze ESG-centric conversations with clients, allowing advisors to act on those conversations by building their own ESG models, or using pre-built models. Research from FIWA is converted into sortable and filterable fund lists.