The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. In our book The Secret To Living a Fantastic Life, Harriet talks about the Japanese philosophy of Ikigai (pronounced “eye-ka-guy”). It means “a reason for being.” At its core, Ikigai is the practice of balancing your spiritual and practical needs. By harnessing your Ikigai you will not only live a life with your needs met, but also a life of purpose. Today, I would like to discuss the areas of Ikigai as we want you to benefit from this philosophy. By balancing these core areas: what you love, what the world needs, what you can be paid for and what you are good at, you will find your Ikigai.