Finolex Pipes asks consumers to use and forget the brand Share Via: The witty ads from the campaign drive home the durability and reliability of the brandâs products. The latest campaign for leading PVC pipes and fittings brand Finolex Pipes urges the consumers to use its products once and then forget the brand. The campaign â Ek baar lagwaiyye aur humara naam bhool jaiyyeâ includes a series of witty ads featuring former cricketer Virender Sehwag. The ads drive home the durability and reliability of the brandâs products. Conceptualised by Ogilvy, the central campaign idea is that people tend to forget who is behind many things in life that stand the test of time - like Finolexâs long lasting pipes.