First Fridayâs return to downtown Florence summer 2021 downtown Florence (Source: WAFF) By WAFF 48 Digital Staff | April 6, 2021 at 10:56 AM CDT - Updated April 6 at 2:13 PM FLORENCE, Ala. (WAFF) - Florence is welcoming back a popular downtown event, First Fridayâs is starting June 4! The event will return after being cancelled last year due to the pandemic. According to our news partners at the Times Daily, Stephanie Vess, Executive Director of Downtown Florence Alliance, said the events will take place from 5:30 p.m. to 9 p.m. on the first Fridays in June, July and August, and from 5:30 p.m. to 8 p.m. from September through December.