By Sumit Virmani-28 December 2020 18:22pm Marketers! Get ready for 2021 “A large part of the Year 2020 went into co-creating the next normal on the back of the great flight to digital, emergence of the home as the multifunctional hub and overall focus on value and humanization of experience,” says Sumit Virmani, Infosys India’s chief marketing officer. Virmani looks ahead at the future which would be a smart combination of some meaningful acceleration of ‘marketing truths’ that have stood the test of time, along with a healthy dose of resourcefulness. As the world toggles between relaxing and reinforcing pandemic-induced restrictions, businesses and consumers have been co-creating the next normal. The great flight to digital, emergence of the home as the multifunctional hub and overall focus on value and humanization of experience, which characterizes our altered reality today, will likely influence our choices and behaviour long after the pandemic has been tamed. Marketers will need to think hard and also differently about what consumers – both individuals and business buyers – will need and best respond to in the months ahead. It’ll take, I believe, a smart combination of some meaningful acceleration of ‘marketing truths’ that have stood the test of time, along with a healthy dose of resourcefulness. Here are 5 truths worthy of reflection as we chart our path ahead: